The Gregory Hotel Makes Its Debut in NYC
Tailored New York Hospitality Experience Officially Welcomes Guests July 15th
The Gregory, a new 132-room boutique hotel located at 42 West 35th Street in NYC has officially opened its doors. Steps away from one of Manhattan's most active and prime transportation and retail hubs, The Gregory offers serenity and hospitality, embracing the creativity of Silicon Alley, and embodying the bespoke craftsmanship of the Fashion District, all in the heart of Herald Square. Inspired by a townhouse, inherited from creative and inspiring parents, the Gregory represents all the comforts of home in a cool and curated fashion to provide the authentic New York City experience. This project marks the second collaboration between Interstate Hotels & Resorts, hotel Asset Value Enhancement (hotelAVE), and Meadow Partners, the team behind The Renwick, which is launching this fall at 118th East 40th Street in NYC.
The hotel first opened as The Gregorian in 1903 to cater to the overflow of well-to-do guests checking into the original Waldorf-Astoria, now the site of the Empire State Building. Following a $10M complete renovation, today's Gregory pays homage to its old world past while delivering an experience tailored to the needs of the young, cultured traveler seeking the authentic spirit of New York City. The elaborate intricacies of the original architecture, including soaring high ceilings and mosaic tile detailing, have been infused today with modern amenities to create a timeless yet fresh aesthetic made evident throughout each of the hotel's guestrooms.
New York-based design firm Bill Rooney Studio was tapped to bring the project to life. The design draws its origin from its early 20th century heritage of the original hotel. The modern face-lift highlights the original classic architectural elements juxtaposed against a curated modern aesthetic. The rooms have been reinvented and edited by using a bright contrast of black, white, and gray which provides a fresh environment that highlights vintage architectural elements such as the bay windows, high ceilings, moldings, and entry doors. The well-appointed composition provides the guest with a restful, modern environment that highlights the charm and grace of the original. Art adds humor and interest to the rooms composed of modern and graphic silhouettes illustrating vintage fashion and iconic imagery. Bathrooms, many of them with windows, feature amenities crafted exclusively for the hotel by Brooklyn-based skin care line, Apotheke, known for its handmade, quality products.
"We are incredibly excited to expose guests of The Gregory to a new, higher energy New York City hotel and the timing for its launch couldn't be more perfect in conjunction with the first-ever Men's Fashion week," said Susan Richardson, Complex Director of Sales and Marketing for The Gregory and The Renwick.
Drawing from the vibrancy of its buzzing neighborhood, The Gregory's interactive and intimate lobby is intently designed as a gathering place for guests and locals alike and is reminiscent of a classic New York City townhouse. A rich walnut herringbone floor welcomes guests who are taken back in time as they check-in seated in front of the stylishly appointed desk that exudes a sense of masculinity one would find during the 1950s in Manhattan. An eye-catching chandelier lights up the room while casting a glow on a massive wall clock that greets guests and adds Upper East Side elegance. Sleek clusters of diverse furniture combinations adjacent to a roaring fireplace encourage patrons to strike up conversation or simply "plug and play". A carefully curated art collection consisting of vintage industrial sewing machines and architectural artifacts results in a fresh, collected, aesthetic that celebrates the neighborhood and the city. Rounding up the lobby area is a stunning marble bar, opposite the check-in space, that provokes worldly interaction by featuring distinct offerings throughout the day, such as freshly pressed locally roasted artisanal coffee and tea in the morning and in the evening the "liquor cabinet" is raided to service inspired craft cocktails. The bar's concept speaks to the hotel's approach of injecting the communal work energy of thriving entrepreneurs during the day, and at night, transforming it into a sophisticated and refined living room library ambience.
Rates at The Gregory start at $379 per night. To learn more, please visit www.thegregoryhotelnewyork.com. Follow The Gregory on Twitter @TheGregoryNYC, on Instagram @thegregorynyc or Facebook at http://www.facebook.com/thegregorynyc.
About Meadow Partners
Meadow Partners is an independent, privately owned real estate investment and asset management firm. Through its three institutional investment funds, Meadow Partners has acquired over $2.2 billion of properties in New York City and London since its inception in February 2009.
About hotel Asset Value Enhancement (hotelAVE)
Hotel Asset Value Enhancement, Inc. (hotelAVE) provides Asset Management Services to the property. hotelAVE completed the acquisition due diligence; repositioning and facility program analysis; new manager selection, and plays an integral role in driving the branding and positioning of the asset. With offices in Providence, New York and LA, the firm's current asset management portfolio comprises over $4B of and 15,000 rooms and an additional $4B of assets it advises on annually. For more information, visit: www.hotelAVE.com.
About Interstate Hotels & Resorts
Interstate Hotels & Resorts, Inc., a wholly-owned subsidiary of a 50/50 joint venture between subsidiaries of Thayer Lodging Group and Jin Jiang Hotels, is the leading U.S.-based global hotel management company, operating branded full- and select-service hotels and resorts, convention centers and independent hotels worldwide. Interstate and its affiliates manage over 450 hotels with more than 82,000 rooms in North America, Europe and Asia. For more information about Interstate Hotels & Resorts, please visit www.interstatehotels.com.
About JBS Project Management
JBS Project Management is a boutique project management firm specializing in the renovations and repositioning of hotels nationwide. JBS was responsible for the project management of the renovation from design conception through occupancy. For more information, visit: http://www.jbspm.com/.
About Bill Rooney Studios
Bill Rooney Studio, Inc. provides bespoke interior design services for select hospitality and residential commissions. We provide solutions to each project that are one-of-a-kind. Each space we create is alluring, distinctive, and comfortably pairs with the expectations of each client and ultimately the guest. Bill Rooney Studio, Inc. has recently completed the Peninsula New York Gotham Lounge, The Hanover Inn at Dartmouth College, and the 68 story Marriott Courtyard / Residence Inn Central Park in New York which is the tallest single use hotel in the US and the Residences Inn component has won a the 2014 Gold Key Award for Best Guestroom - Midscale. For more information, visit: http://www.billrooneystudio.com/portfolio.
