Logo 'Westin Hotels and Resorts'

Westin Hotels & Resorts, part of Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT), today announced it will soon open its first property in Daytona Beach, Florida. Owned by Humphrey Realty, a privately held real estate development and ownership firm specializing in hospitality and commercial projects, The Westin Daytona Beach Resort & Spa will open by fall 2016, following a $20 million gut renovation of the previously independent beachfront resort. When completed, The Westin Daytona Beach Resort & Spa will boast 200 luxurious guest rooms, extensive meeting facilities and all the brand's signature amenities in a prime beachfront location.

The Westin Daytona Beach Resort & Spa will feature 500 feet of oceanfront beach, an Olympic-size outdoor pool, 25,000 square feet of indoor and outdoor meeting and function space, two restaurants and bars, and a 5,000 square foot spa. The dramatic transformation of the property will include the reconfiguration and re-facing of the exterior, and a full transformation and redesign of the interior.

Bob Jacobs, Vice President Brand Management, Sheraton & Westin North America, said: "The Westin Daytona Beach Resort & Spa is a terrific addition to our growing resort portfolio. The hotel will offer travelers a breathtaking oceanfront setting where they can relax and rejuvenate within close proximity of the city's most admired attractions."

The Westin Daytona Beach Resort & Spa will be an easy walk to the shops and restaurants on the Daytona Boardwalk, and less than a mile from the Main Street amusement area and Peabody Auditorium. The resort is also close to Daytona Beach Convention Center, Daytona International Speedway, LPGA International Golf Course and Daytona Beach International Airport (DAB).

Allison Reid, Senior Vice President of North America Development, Starwood Hotels & Resorts Worldwide, Inc., added: "We are excited to introduce Westin to Daytona Beach through this conversion and continue to see strong demand from owners and developers across North America to bring the brand into new markets."

The sensory-rich environment at Westin offers a respite from the rigors of travel and sets a welcoming tone. The Westin brand's innovative programs and instinctive service transform every aspect of a guest's stay into a revitalizing experience. All guestrooms and suites will be equipped with the world-renowned Westin Heavenly® Bed – featuring lush sheets, down cushioning and a patented pillow-top mattress, which cradles and contours to the body for complete comfort. Guests will revive in the Heavenly® Bath enhanced with the brand's Heavenly® Shower, Heavenly® Robe and White Tea Aloe bath amenities, in-room and high-speed Internet access. The hotel will also offer the Westin brand's signature SuperFoodsRX® menu, which includes nutrient-rich and delicious options to tempt every palate.

About Humphrey Realty Corp.

Based in Daytona Beach FL, Humphrey Realty Corp is a privately held real estate development and ownership firm, specializing in hospitality and commercial projects. The company was founded by the Abdulhussein Family in 1997, and currently owns multiple hotels within Florida. The company has renovated multiple properties and converted them into award winning properties.

About Azul Hospitality Group

Azul Hospitality Group, a Preferred Management Company for the Westin brand, has a robust infrastructure of industry professionals with extensive experience in all aspects of hotel management and development services. The company's primary focus is on upscale hotels and resorts, with unique destination and product attributes. Other recent projects with Starwood Hotels & Resorts include Le Méridien Indianapolis, Sheraton Carlsbad Resort & Spa, Sheraton Redding at Sundial Bridge, Aloft Cupertino, and Aloft Sunnyvale. For additional information, please visit www.azulhg.com.

About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels &

Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with more than 1,300 properties in some 100 countries and approximately 188,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences under the renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®,Tribute Portfolio™, Four Points® by Sheraton, Aloft®, and Element®, along with an expanded partnership withDesign Hotels™. The company also boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG®). Visit www.starwoodhotels.com for more information and stay connected @starwoodbuzz on Twitterand Instagram and facebook.com/Starwood.