One of the UK's leading hotel industry Information and Communications Technology (ICT) Directors has been appointed by rapidly expanding hospitality IT solutions specialists Avenue9.

Richard Pemberton – formerly Best Western Hotels GB ICT Director – has joined Avenue9 as IT Director and Hospitality Consultant. He brings with him over 25 years of knowledge and experience at a senior level within Hospitality ICT. Prior to joining Best Western Hotels GB in 2012, he was Group Head of ICT at Principal Hayley Hotels and Conference Venues, and Mint Hotels.

Commenting on the appointment, Avenue9 Managing Director Kevin Edwards said: "We are delighted to welcome Richard to the team at such an exciting time in Avenue9's development – with a growing client portfolio that includes such major brands as Redefine|BDL Hotels, The Gleneagles Hotel, The Hotel Collection, SACO (The Serviced Apartment Company), Generator Hostels, Bourne Leisure and Watergate Bay Hotel in Cornwall. In addition, we are beginning to make major inroads into the hotel industry in Ireland.

"Richard will prove invaluable to Avenue9. He brings with him a strong track record and wealth of experience in everything from the design and delivery of new hotel property infrastructure; and business intelligence, to technology roadmaps; and IT strategies. His ICT leadership and strategic approach has delivered highly effective ICT solutions – via ever changing technology – resulting in new business practices and processes for maximising hotel business potential and profitability."

For his part, Richard Pemberton said: "I am really excited to be joining Avenue 9 Solutions. It is definitely a company that is going places! I look forward to contributing to Avenue9's ongoing success; and adding my skills and experience to the already extensive knowledge and expertise of the current team of consultants."

About Avenue9

Avenue9 provides complete IT solutions, designed specifically for the leisure and

hospitality sector. Through the extensive industry knowledge of the company founders and their drive to fulfil a clear need within the industry, Avenue9 is an IT solutions aggregator that can provide clear business advantage.

Avenue9 has a

primary objective to assist the sector to focus on their clients by removing disparate systems, multiple IT vendor relationships and costs that prohibit differentiating technologies from being accessed. Solutions are designed to deliver services that enhance every customer touch point, including reservations, in-room technology, EPoS and much more.

Avenue9 solutions are delivered as a service with associated

assurances of availability and performance, allowing managers to concentrate on delivering first class customer experience that will in turn improve profitability. Avenue9 works with its clients to maximize existing technology investment and provides a seamless roadmap to efficiency improvement.

Avenue9 works collaboratively

with clients to earn our "trusted advisor" status. We deliver business enabling solutions via the enhancement of existing, deployed technologies or providing access to new platforms via innovative commercial options.

Philippa Witheat
Sales & Marketing Director
+44 191 229 9662

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