Hilton Worldwide to Open New Hotel in Historic Romanian Capital
Hilton Garden Inn Bucharest Old Town Marks Mid-Market Brand’s Debut in the City
BUCHAREST and MCLEAN, Va. – Hilton Worldwide (NYSE: HLT) has reached a franchise agreement with SC Apex Alliance 1 S.R.L. to open Hilton Garden Inn Bucharest Old Town in 2017. The 201-room hotel will be located within an historic listed building in the prime city centre location of Doamnei St.
Patrick Fitzgibbon, senior vice president, development, EMEA, Hilton Worldwide said: "Hilton Garden Inn Bucharest Old Town provides an incredible opportunity to sensitively preserve the façade of an historic city centre building, whilst incorporating a quality contemporary hotel within - a strategy which we are deploying to great success in European cities including Moscow, Paris, London and Szczecin."
Romania is already home to five Hilton Worldwide hotels under three different brands, and Hilton Garden Inn Bucharest Old Town marks the brand's debut in the city.
John Greenleaf, global head, Hilton Garden Inn said: "Hilton Garden Inn is now trading or under development in more than 100 locations across Europe, Middle East and Africa. Its accelerating growth has seen us open new properties in Milan, Malaga, Istanbul, and Dubai in the past 12 months, with many more currently under construction. This latest agreement will add another incredible European city to the portfolio, and we look forward to introducing guests in Bucharest to its award-winning service."
Robert Esanu, Director, SC Apex Alliance 1 S.R.L. said: "Hilton Garden Inn Bucharest Old Town will offer guests a contemporary restaurant, cooked to order breakfast and 24 hour fitness centre, setting a new standard for this price point in the city. The prime location means that many of Bucharest's top visitor attractions are within walking distance of the hotel."
The hotel will benefit from participation in Hilton HHonors. HHonors members always get Hilton's lowest price and Best Price Guarantee, along with HHonors Points, free standard Wi-Fi, access to digital check-in and digital key (at participating hotels), and no hidden fees, only when they book directly through Hilton.
Hilton Garden Inn Bucharest Old Town will be located at 12 Doamnei St, Bucharest, Romania.
About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising more than 6,800 properties and more than 1 million rooms, in 122 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on the 2021 World's Best Workplaces list and been recognized as a global leader on the Dow Jones Sustainability Indices for five consecutive years. In 2021, in addition to opening more than one hotel a day, Hilton introduced several industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the nearly 128 million members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.
Christine Miller
Hilton Worldwide
+1 901 374 6462
Hilton