Radisson Blu® Lauches ‘Bluprint,’ a New Interior Design Program for its Global Portfolio of Hotels
Radisson Blu®, one of the world's leading hotel brands, today announced the launch of "BluPrint," a new dynamic interior design offering for the styling of guest rooms, social and public spaces, as well as meetings & events. BluPrint is an innovative, coherent way to evolve a property's design according to guests' changing lifestyles and trends.
"The intention behind BluPrint is two-fold. As guest behaviors and expectations continue to evolve, BluPrint allows for more multi-functional and flexible spaces resulting in an emotionally engaging and individual experience," said Rose Anderson, vice president, Branding, Radisson Blu. "For our owners, BluPrint provides more distinctive and localized styling while aiming to achieve process efficiencies across interior design and refurbishments.
As a pioneer with the world's first design hotel in 1960 with the Royal Hotel, Copenhagen-–today known as the Radisson Blu Royal Hotel, Copenhagen-–Radisson Blu continues to be deeply rooted in its Scandinavian design heritage, while imparting iconic, stylish and sophisticated characteristics.
BluPrint is centered on three key aspects of the guest experience:
Guest room styling
BluPrint aims to blend definitive design classics with bespoke furniture, fixtures and fittings that revolve around core DNA components developed to create a perfect fusion of function and form. Flexible to influences of local culture and design, the room styling is bespoke to each location resulting in a variety of unique room configurations – a radically new approach to hotel design providing a more enriching and relevant guest experience.
Social spaces
In the lobbies, BluPrint takes shape through the thoughtful selection of iconic furniture pieces, an attentive use of lighting and the flexibility to introduce unique elements according to the location of each hotel. Bars and restaurants come to life through a variety of concepts, some with a distinct identity, others more adaptable to local sensibilities. The common thread is exquisite food, thoughtful service and a relaxed mood.
Meetings & events
Breaking the conventions of a generic space conceived to accommodate corporate events as well as special celebrations, BluPrint creates an environment for meetings and events that comes to life with character and soul.
Radisson Blu will begin implementation of BluPrint this year across its global portfolio of hotels. Moving forward, it will form part of the brand's comprehensive renovation and refurbishment program.
Acclaimed Radisson Blu hotels currently in the Americas include: Radisson Blu Aqua Hotel, Chicago; Radisson Blu Mall of America; Radisson Blu Warwick Hotel, Rittenhouse Square Philadelphia, Radisson Blu Minneapolis Downtown and Radisson Blu Belo Horizonte, Brazil.
About Radisson Hotel Group
Radisson Hotel Group is one of the world's largest hotel groups with nine distinctive hotel brands, and more than 1,600 hotels in operation and under development in 120 countries. The Group's overarching brand promise is Every Moment Matters with a signature Yes I Can! service ethos.
The Radisson Hotel Group portfolio includes Radisson Collection, Radisson Blu, Radisson, Radisson RED, Radisson Individuals, Park Plaza, Park Inn by Radisson, Country Inn & Suites by Radisson, and prizeotel brought together under one commercial umbrella brand Radisson Hotels.
Radisson Rewards is our international rewards program that delivers unique and personalized ways to create memorable moments that matter to our guests. Radisson Rewards offers an exceptional experience for our guests, meeting planners, and travel agents at over 550 hotels in Europe, Middle East, Africa and Asia Pacific.
Radisson Meetings provides tailored solutions for any event or meeting, including hybrid solutions placing guests and their needs at the heart of its offer. Radisson Meetings is built around three strong service commitments: Personal, Professional and Memorable, while delivering on the brilliant basics and being uniquely 100% Carbon Neutral.
The health and safety of guests and team members remain a top priority for Radisson Hotel Group. All properties across the Group's portfolio are subject to stringent health and safety requirements, as outlined in the Radisson Hotels Safety Protocol.
More than 100,000 team members work at Radisson Hotel Group and at the hotels licensed to operate in its systems. For more information, visit our corporate website. Or connect with Radisson Hotels on:
