Starwood Aloft Brand Makes Scottsdale Debut

Starwood Hotels & Resorts Worldwide, Inc.® (NYSE:HOT) today announced its rapidly expanding Aloft brand has opened its first hotel in Scottsdale, Arizona. Owned and managed by Triyar Hospitality, the hotel recently completed a $4 million conversion to reposition as an Aloft. Conveniently located in the heart of downtown Scottsdale's vibrant Entertainment District, Aloft Scottsdale features 126 spacious rooms, accessible technologies and a buzzing social scene.

"Aloft Scottsdale is a superb addition to our growing portfolio as we continue to aggressively expand the brand in dynamic markets across the globe," said Brian McGuinness, Senior Vice President, Specialty Select Brands for Starwood. "The popular Aloft brand has surpassed 100 hotels worldwide due to its strong appeal for today's hyper-connected global traveler with its innovative programming, tech-forward mindset and lively, social scene."

Offering sweeping views of Camelback Mountain, Aloft Scottsdale boasts an ideal location within Scottsdale'sEntertainment District, a popular destination for visitors to the area. Guests will enjoy easy access to nearby art galleries, the boutiques along Fifth Avenue, a wide variety of restaurants, Scottsdale Fashion Square Mall and the Scottsdale Waterfront.

"We are thrilled to introduce Starwood's stylish Aloft brand to Scottsdale and expect the hotel will resonate with both business and leisure travelers in pursuit of a technology-rich experience and spirited social environment," said Michael Mahoney, CEO, Triyar Hospitality. "Aloft Scottsdale is an excellent addition to our growing portfolio of high-caliber hotels."

Aloft Scottsdale features SPG Keyless—Starwood's industry-first keyless entry system that enables guests to use their smartphone or Apple watch as a room key—and fast and free Wi-Fi throughout the property. The hotel offers 400 square feet of meeting space; a Re:charge^SM fitness center; Re:fuel^SM by Aloft – a one-stop gourmet grab & go food and beverage area; and live, local music at the brand's signature W XYZ® bar as part of the signature Live At Aloft Hotels music series.

Aloft Scottsdale will be Triyar's fourth Starwood hotel, joining W Scottsdale, Aloft Tempe and Aloft Silicon Valley.

Let's get social. Follow @AloftHotels on Twitter, check us out on Instagram @AloftHotels, or head to Facebook.com/AloftHotels.

About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels &

Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with more than 1,300 properties in some 100 countries and approximately 188,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences under the renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®,Tribute Portfolio™, Four Points® by Sheraton, Aloft®, and Element®, along with an expanded partnership withDesign Hotels™. The company also boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG®). Visit www.starwoodhotels.com for more information and stay connected @starwoodbuzz on Twitterand Instagram and facebook.com/Starwood.