NH launches its upper-upscale brand, NH collection, with a new hotel in Rome.

• After the hotel's openings in Venice, Amalfi, Taormina, Florence, Milan, Genoa and Turin, NH Collection increases its presence in Rome with its third hotel and seizes the moment to present NH Collection brand internationally
• The new NH Collection Palazzo Cinquecento is the 53rd hotel of NH Hotel Group in Italy and the tenth NH Collection in this country
• Close to the main tourist and cultural destinations in the city, this hotel offers 177 rooms, a 600 square meter terrace, facilities for meetings and events and a complete and exquisite gastronomic offer

NH Hotel Group has chosen the heart of the Eternal City for the launch in Italy of its most exclusive brand, NH Collection. NH Collection hotels are conceived for city travellers, whether for business or pleasure, who are looking for individualised care, premium services and, above all, first-quality facilities at strategic urban locations in core international destinations. Currently, the Group operates 58 NH Collection hotels and by the end of 2016 this number will increase until 68 establishments.

NH Collection, the reference brand of the group in the upper-upscale segment, creates extraordinary experiences that combine thoughtful attention to detail, outstanding services, premium innovative products, state-of-the-art technology and genuine local gastronomy, which will culminate into an unmatched stay. This is why all of NH Collection branded hotels are focused on providing unequalled experiences, products and services that guests will always remember, want to come back to and even take home with them.

"We feel very proud of launching this iconic NH Collection hotel in a key strategic country, such as Italy", stated González Tejera, Global CEO of NH Hotel Group. "This launch brings us a step closer to our ambition which is that one day, whenever anyone contemplates a trip to a city for an overnight stay or meeting, for business or pleasure, they will always ask themselves if there is an NH at their destination" highlighted the CEO of the Company.

Feel the extraordinary in Italy

Last July 2014, NH Collection brand was launched worldwide for the very first time in Venice with the opening of NH Collection Palazzo Barocci. Since then, the Company operates nine NH Collection hotels more in key strategic Italian cities as Amalfi, Taormina, Florence, Milan, Genoa, Turin and Rome.

With the opening of a new 5 stars hotel in Rome, NH Collection Palazzo Cinquecento, the Company increases its upper-upscale brand hotels across the country: "We want to expand our premium brand in Italy offering our guests memorable experiences that exceed their expectations. NH Collection Palazzo Cinquecento is our tenth hotel in the country signed under this exclusive brand and the 53rd hotel in the business unit of Italy", said Chema Basterrechea, Managing Director of NH Hotel Group in Italy.

The official launch was presided by Dario Franceschini, Ministry of Cultural Heritage and Activities and Tourism, among other authorities and Italian society. Also, the renowned chef Chris Naylor, 1 Michelin Starred (Vermeer Restaurant at NH Collection Barbizon Palace), and chef Julián Mármol, (Kyushu Restaurant at NH Collection Grand Convento di Amalfi) designed and served the gastronomic offer of the event.

NH Hotel Group is also present in Italy with 42 NH Hotels, comfortable and functional choices for customers who desire excellent location to move in the destination city easily, and nhow Milano, unconventional hotel with a unique and chameleonic personality, which is located in the heart of the design district of Milan.

NH Collection Palazzo Cinquecento

The new hotel signed NH Collection is housed in a building that was once the railway and postal service headquarters. This structure is a wonderful example of twentieth century architecture where Art Nouveau details have been revived. These include a charming staircase, with attractive geometric patterns, which harmoniously leads to the 5 floors of the hotel.

NH Collection Palazzo Cinquecento offers 177 comfortable and spacious rooms (82 Superior, 56 Premium, 8 Premium XL, 20 Junior Suites, 11 Suites), furnished with an elegant and refined style, equipped with all the comforts and facilities that characterize the high standards of NH Collection brand, designed to offer a unique stay experience.

The hotel spirit is closely linked to the theme of travel, which is recalled in all its spaces. Starting with the "Grand Tour" restaurant, that offers to its guests a memorable dining experience of local tradition through the tastes and flavours of Italian cuisine. The hotel has two cocktail bars, perfect locations to enjoy a drink at the end of the day. One of the two bars, decorated giving great attention to designer pieces, is located on the fifth floor of the building facing the stunning rooftop terrace, 600 square meters, offering a unique view over Rome's skyline.

The hotel has 4 meeting rooms to host conferences, business meetings or celebrate special events. It is also possible to use the two executive rooms and the Prive room, ideal location for guests who wish to have a quiet place and an exclusive service. The hotel offer is completed with a fully equipped fitness area.

NH Collection Roma Palazzo Cinquecento stands in a stunning location in the full and living center of Rome, in Piazza dei Cinquecento. Dedicated to the five hundred Italian soldiers killed in the battle of Dogali in 1887, the square has undergone various architectural and urban works that have unveiled its outstanding historic and artistic heritage.

In particular, entire stretches of the Servian Walls dating back to the Roman Republic period, were discovered. They are examples of the first urban boundary of the city. Built in the 6th century BC at the behest of the sixth king of Rome, Servio Tullio, they were rebuilt after the sack of Rome by the Gauls in 390 BC. Today, they are preserved in the garden in front of NH Collection Roma Palazzo Cinquecento and they are a real archaeological treasure.

In addition, the central location of NH Collection Palazzo Cinquecento, next to one of the centres of the public transportation system, national and international hub, makes the hotel the perfect starting point to discover the city in its unique beauty.

About NH Hotel Group, part of Minor Hotels

NH Hotel Group, part of Minor Hotels, is an established multinational hotel operator and a benchmark urban hotel chain in Europe and the Americas, where it runs over 350 hotels. Since 2019, it has been working with Minor Hotels on integrating all of its hotel trademarks under a single corporate umbrella brand with a presence in over 50 countries worldwide. Together they have articulated a portfolio of more than 500 hotels operating under eight brands – Anantara, Avani, Elewana, Oaks, NH Hotels, NH Collection, nhow and Tivoli – which between them provide a broad and diverse spectrum of hotel solutions in touch with the needs and desires of today's global travellers.