Arora Tower - Greenwich — Photo by Arora Group
Arora Tower — Photo by Arora Group
Arora International

Highlights

  • Arora Group's first end-to-end residential project, building on expertise from management of exclusive Berkshire residential development, "Charters" and ongoing West Sussex gateway development
  • Exclusive access to connected luxury hotel, InterContinental London – The O2
  • Officially re-named "Arora Tower" (formerly "The Peninsula Tower")

The Arora Group ("Arora" or the "Group") today announces the opening of the landmark residential "Arora Tower", on the Greenwich Peninsula, London which offers unique, direct access to the Group's luxury InterContinental London – The O2 hotel. Construction was completed on 26th July and the sales will complete over early August.

The 106,000sqft development consists of 101 luxury apartments, including four penthouses and 40 serviced apartments. Residents benefit from exclusive access to a wide range of premier services from the InterContinental London – The O2 hotel which is connected by a private corridor, including full-access to its pool, gym, spa, restaurants and bars.

This high-profile development showcases Arora Group's expertise and leverages the synergies across its property, construction, and hotel divisions.

The end-to-end delivery of the Arora Tower builds on the Group's expertise in managing the exclusive 34 luxury apartments and penthouses residential development in Berkshire, 'Charters' - "One of the last great country houses to be built in Britain" according to Country Life in 1944. It is also the forerunner to an inspirational residential development of 308 apartments including associated public realm improvements and a new railway station gateway at Crawley, West Sussex as part of a wider regeneration scheme of the town centre.

Surinder Arora, Founder and Chairman of the Arora Group said:

"Arora Tower is an extremely exciting, large-scale residential scheme which reflects our reputation for building high quality developments. It combines the unique opportunity to benefit from the top-tier services of the connected luxury InterContinental London - The O2 hotel with commanding views of Canary Wharf from the prime riverside frontage of the Greenwich Peninsula.

"The successful sale of all of our released apartments reflects the extensive demand for prime-residential apartments in this flourishing zone of London and the appetite for the top-tier amenities offered by the luxury InterContinental London – The O2.

"Completing and opening this landmark tower is a proud moment for the Arora Group and this success lays testament to the breadth and depth of our different divisions' capabilities. It underlines the group's growing presence in the residential development sector and we look forward to providing further updates on our growth pipe-line."

About Arora Hotels

Arora Hotels, a division of the Arora Group is one of the UK"s leading owner-operator of Hotels with expertise in airport and city centre hotel operations. Current hotels within the portfolio include Sofitel London Heathrow Terminal 5 and Sofitel London Gatwick (under a franchise agreement with Accor), Renaissance London Heathrow (under a franchise agreement with Marriott), Holiday Inn Heathrow Terminal 5 and the new InterContinental® London ‒ The O2, (under a franchise agreement with IHG), the Arora Hotel Gatwick/Crawley and the Hilton London Stansted Airport.

Eleanor Purdon
Senior Consultant, Strategic Communications EMEA
+44 (0)20 3727 1606
Arora Group