SIR hotels set to take Berlin, Hamburg, and Amsterdam

Berlin -- Looking to further its curation of hotels unified by discerning design, pitch-perfect locations, and exquisite pedigree, SIR hotels announces three brand-new properties opening in Berlin, Hamburg, and Amsterdam. This fall will see the opening of Sir Savigny in Berlin, followed by Sir Adam, their second outpost in Amsterdam, and finally Sir Nikolai in Hamburg. Although each property boasts a unique design concept defined by their noble namesake, they all reject the traditional hotel model and instead imbue a sense of staying at the home of a close friend—albeit one with impeccable taste in city pied-à-terres. And thanks to a strategic partnership with restauranteur extraordinaire Yossi Eliyahoo's The Entourage Group, the hotels' culinary offerings are sure be nothing short of exquisite.

"With three new openings, 2016 is an exciting year for us. Ever since we envisioned our first SIR hotel, we wanted to see the SIR family grow in other urban hotspots and we're thrilled to announce it's happening," says Liran Wizman, Owner and Founder of Europe Hotels Private Collection. "As a small, independent group, we are in the fortunate position to be able to evolve with the market and surrounding communities, thus delivering innovative and engaging experiences. We are very proud to welcome Sir Savigny, Sir Adam, and Sir Nikolai—the new residences of passionate individuals—providing authentic and memorable hospitality concepts."

Sir Savigny, Berlin, Germany

Sir Savigny's eponymous host is the consummate epicurean traveler finally putting down roots in the emerging district of Charlottenburg, west Berlin. Opening Oct. 2016, Sir Savigny's traveling sense is demonstrated in the 44 luxurious guest rooms, elegantly outfitted by Amsterdam-based designer Saar Zafrir to ensure the utmost comfort and convenience. The fluid design of the ground-floor reception rooms has been created by award-winning interior designers Baranowitz + Kronenberg, allowing guests to slip seamlessly between perusing Sir Savigny's book collection in The Library to sipping aperitifs fireside in the Winter Garden. The flowing space leads to The Butcher, a hip neighborhood burger bar offering haute fast food, defined by culinary craftsmanship and the finest Aberdeen Angus beef. Bookending the property is the Savigny Garden, a leafy urban retreat perfectly placed for whiling away halcyon city days amid stylized graffiti and Sir Savigny's eclectic art collection.

Sir Adam, Amsterdam, The Netherlands

Innovative, award-winning New York-based agency Icrave has been entrusted with the design of SIR hotel's second outpost in the Netherlands, the achingly chic pad of music aficionado Sir Adam. Taking to the decks at the iconic A'DAM tower in winter 2016, Sir Adam is set to become the pulse-quickening cultural hub at Amsterdam City IJ-River. The host's love of music permeates every aspect of the hotel, from the Crosley record players and illuminated song lyrics in the 108 guestrooms to the fully comprehensive Music Library. However, music junkies will truly find their tribe at The Hub, a co-working space-meets-concept store overlooking The Butcher Social Club. Defying definition, The Butcher Social Club comprises an oh-so-cool gourmet burger joint, island bar with live DJ sets, and a living lobby complete with river terrace. From here, a spiral staircase ascends to rooftop drinking den The Beer Garden and creative studio space The Deck, boasting an unrivalled vista over the city, which is best viewed from one of its four hot tubs. When combined, the two sky-high spaces are set to play host to the capital's hottest events.

Sir Nikolai, Hamburg, Germany

Urbane, charming, and effortlessly elegant, Sir Nikolai's hosting skills are a lesson in philoxenia, as guests at the waterside mercantile mansion will soon discover. Opening winter 2016 on the Nikolaifleet canal in Hamburg's old town, design agency FG Stijl have directed their award-winning nous to artfully combining the stately merchant townhouse and adjoining goods store to create Sir Nikolai's 94-room debonair digs. Extending into the glasscovered courtyard, the patio is the beating heart of the hotel with its fluid inside/out setup playing host to both cozy fireside soirées and the eternal cocktail hours of summer. The subterranean SPA takes on an elegant yet casual vibe, taking care of body and mind in Sir Nikolai's inimitable style. While more immediate nourishment comes courtesy of IZAKAYA, an innovative Japanese-Peruvian dining experience which pushes the boundaries of Nikkei cuisine in urban-chic surroundings.

About SIR hotels

Founded in Amsterdam in 2011, SIR hotels, is a collection of luxury boutique hotels based in Europe's most pulsequickening cities. Each SIR hotel is built around its neighborhood and integrates with the local culture through contextually rooted storytelling around unique, design-savvy hosts of impeccable breeding. Housed in a former diamond factory in the heart of Amsterdam, Sir Albert is the flagship of the SIR family, soon to be joined by Sir Savigny in Berlin, Sir Adam in Amsterdam and Sir Nikolai in Hamburg. SIR hotels are managed by Europe Hotels Private Collection. www.sirhotels.com

About Europe Hotels

Private Collection Europe Hotels Private Collection (EHPC) is an independent hotel management company based in Amsterdam. As a true industry innovator, EHPC creates locally rooted storytelling hotel concepts in strategic locations in Amsterdam and selected key destinations across Europe. EHPC manages a collection of individually designed hotels in Europe and creates lifestyle hospitality concepts and brands. With a passion for extraordinary hospitality concepts and an eye for trends, EHPC today encompasses an unconventional mix of services and brands. Currently, the collection consists of Park Hotel Amsterdam, SIR hotels with hotels in Amsterdam, Berlin, Hamburg, and Ibiza (2017), Max Brown Hotels with hotels in Amsterdam, Berlin and Düsseldorf, the concept store X BANK, as well as the asset management of the W Amsterdam by Starwood Hotel & Resorts. EHPC is owned and founded by Liran Wizman and steered by Managing Director Bram van der Hoek. www.ehpc.com

About The Entourage Group

The Entourage Group is an unexampled hospitality imperium, creating and building internationally acclaimed concepts including restaurants, hotels, and other high-end locations across the globe. Their wide range of expertise has been cultivated extensively through years of hotel management, operations, and fine dining experience. Collectively, their strengths and experience inspire The Entourage Group to continue to set the new standard for modern hospitality. The currently owned and operating brands include MOMO Amsterdam, IZAKAYA Amsterdam, The Butcher Amsterdam and Berlin, SHIRKHAN, THE DUCHESS, MR PORTER and the upcoming Entourage club, IZAKAYA Munich & IZAKAYA Hamburg. www.the-entouragegroup.com

About Design Hotels

Design Hotels™ represents and markets a curated selection of over 300 independent hotels in more than 60 countries across the globe. More than a collection of hotels, the company is a collection of stories. Each property reflects the ideas of a visionary hotelier, an "Original", someone with a passion for genuine hospitality, cultural authenticity, thought-provoking design and architecture. Each "Original" stands for the individual, aesthetic and service-driven experience that his or her hotel provides.

In 2017, Design Hotels™ launched Further, a traveling laboratory for experiential hospitality that transforms hotels across the globe into temporal hubs of thematic exploration. The mission behind Further aligns with the values of the future-facing Promad, a new generation of traveler embracing progressive travel and global nomadism. First identified by Design Hotels™ in collaboration with leading futures consultancy The Future Laboratory, the purpose-driven, self-actualizing Promadic movement is set to shape the future of hospitality.

Founded by Claus Sendlinger in 1993, Design Hotels™ offers its members insightful travel industry knowledge, from market trend consultancy to international sales representation. The company has its headquarters in Berlin and branches in London, Los Angeles, New York and Singapore. In 2019, Design Hotels™ joined forces with Marriott Bonvoy, enabling its member hotels to have both a greater and more selective reach while offering its Community the benefit of the industry's leading loyalty program.

Marriott International, Inc. (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of nearly 8,000 properties under 30 leading brands spanning 139 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company offers Marriott Bonvoy®, its highly-awarded travel program. For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com. In addition, connect with us on Facebook and @MarriottIntl on Twitter and Instagram.

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