ORLANDO, Fla. -- Hard Rock International – with presence in more than 74 countries – announces the launch of Hard Rock Japan LLC and the appointment of Edward Tracy as chief executive officer of the company's new division. Tracy's recent appointment is a strategic move designed to support the company's growth plans in the region.

Hard Rock is no stranger to Japan with more than 30 years of experience in the country – opening its first Japanese cafe in Tokyo with long-time partner, WDI Group, in 1983. With six Hard Rock Cafe locations currently in operation, in addition to 24 hotels and 11 casinos around the world, Hard Rock showcases its proven track record of developing and managing distinguished entertainment and hospitality venues. With the recent passing of Japan's Integrated Resorts Promotion Bill, the company fully intends to apply this expertise and recognition as a major contender among the bidders for resort licenses.

"As the former CEO of Sands China Ltd and CEO of the Trump Organization, Tracy brings more than 30 years of proven gaming, hospitality and integrated resort experience to Hard Rock," states Jim Allen chairman of Hard Rock International. "We are confident in Tracy's ability to lead the company's efforts in Japan and we look forward to seeing our business continue to grow under his leadership."

Edward Tracy joined Sands China Ltd, a subsidiary of Las Vegas Sands Corp., in July 2010 as its president and chief operating officer, becoming the company CEO in July 2011. Tracy was responsible for the oversight of the country's largest integrated resort operator by revenue, capacity and content, with 13,000 hotels rooms and 30,000 team members. In October 2014, Harvard Business Review named Mr. Tracy as one of "The Best-Performing CEOs in the World" in its respected annual top 100 ranking. Prior to Sands, Mr. Tracy served as president and CEO of Capital Gaming, a multi-jurisdictional manager of regional casinos. He also served as president and CEO of the Trump Organization, where he was responsible for managing over 12,500 employees, 3,000 luxury hotel rooms and 240,000 square feet of casino space.

Tracy's appointment and the launch of Hard Rock International Japan further solidifies Hard Rock International's rapid expansion efforts and commitment to growth in Asia.

For additional information on Hard Rock International, please visit www.hardrock.com.

About Hard Rock®

Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 70 countries spanning 309 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Venues, and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook, and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world's largest and most valuable collection of authentic music memorabilia at more than 87,000 pieces, which are displayed at its locations around the globe. In 2023, Hard Rock Hotels was honored by J.D. Power's North America Hotel Guest Satisfaction Index Study as the number one Upper Upscale Hotels brand in Outstanding Guest Satisfaction for the fourth time over the last five years. Hard Rock was also honored by Forbes among the World's Best Employers, as well as Best Employers for Women, Diversity and New Grads, Best Brands for Social Impact, Customer Service All-Star and a Top Large Employer in the Travel & Leisure, Gaming, and Entertainment Industry. HRI became the first privately-owned gaming company designated a U.S. Best Managed Company by Deloitte Private and The Wall Street Journal in 2021, and has since been honored threefold. In the 2022 Global Gaming Awards, Hard Rock was named Land-Based Operator of the Year for the second time in four years. Hard Rock International currently holds investment grades from primary investment rating agencies: S&P Global Ratings (BBB) and Fitch Ratings (BBB). For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com.

Lauren Harrison
The Zimmerman Agency
850.668.2222
Hard Rock

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