Source: Hard Rock
Source: Hard Rock
Source: Hard Rock

Hard Rock Hotels announces the launch of its first hotel in China, Hard Rock Hotel Shenzhen. Slated to open in summer 2017, the new Hard Rock property will offer a luxury stay for modern travelers who are seeking a reprieve from traditional accommodations. Blending pop culture and premium hospitality, Hard Rock Hotel Shenzhen promises a host of world-class leisure, dining and entertainment options and the thread that unites them all – music.

Destined to become a new landmark in the Guangdong region, Hard Rock Hotel Shenzhen will continue the brand's tradition of presenting memorable moments through music. Whether a guest prefers rap, pop, reggae or R&B, travelers can experience an unparalleled music amenity program –The Sound of Your Stay - offering complimentary in-room Fender guitars and DJ-equipment.

Throughout the property, guests will enjoy rare and valuable memorabilia on display. Carefully chosen from Hard Rock's world-famous, 80,000+ piece collection, each prized piece celebrates legendary music icons from around the world.

The 258 rooms and suites feature a creative mix of music-inspired décor and modern Chinese elements. A range of high-end accommodations, including Studio Suites, Rock Royalty Studio Suites and Rock Star Suite®, provide the ultimate all-access pass to a luxury VIP experience, as well as stunning views of the surrounding area

While music soothes the soul, food satisfies the senses and Hard Rock Hotel Shenzhen will boast a variety of dining destinations. Travelers can choose from the signature Hard Rock Cafe, a rooftop restaurant and pool bar, The Cake Shop, GMT+8 Lobby Lounge or browse the all-day offerings at Sessions. Other facilities include the Body Rock® fitness center, Rock Shop®, and Roxity Kids' Club for budding little rockstars. Hard Rock Hotel Shenzhen will also feature more than 1,000 square meters of event and meeting facilities.

"We are proud to bring the Hard Rock Hotel experience to Mainland China where consumers are equally passionate about music and travel," said Peter Wynne, Area Vice President of Operations - Asia Pacific Hotels, Hard Rock Hotels. "While Hard Rock Hotel Shenzhen will offer a one-of-a-kind luxury experience, guests can expect the same music-centered fun as other Hard Rock Hotels around the world. As our brand has proven over the years, nothing is more universal than a love of music and having a great time."

Located in the famed Mission Hills Centreville, Hard Rock Hotel Shenzhen offers convenient access to the world's number one golf course and close proximity to an extensive range of leisure, wellness and entertainment offerings. Hard Rock Hotel is located 45 minutes from Shenzhen Bao'An International Airport and 35 minutes from the city center.

About Hard Rock®

Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 70 countries spanning 309 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Venues, and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook, and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world's largest and most valuable collection of authentic music memorabilia at more than 87,000 pieces, which are displayed at its locations around the globe. In 2023, Hard Rock Hotels was honored by J.D. Power's North America Hotel Guest Satisfaction Index Study as the number one Upper Upscale Hotels brand in Outstanding Guest Satisfaction for the fourth time over the last five years. Hard Rock was also honored by Forbes among the World's Best Employers, as well as Best Employers for Women, Diversity and New Grads, Best Brands for Social Impact, Customer Service All-Star and a Top Large Employer in the Travel & Leisure, Gaming, and Entertainment Industry. HRI became the first privately-owned gaming company designated a U.S. Best Managed Company by Deloitte Private and The Wall Street Journal in 2021, and has since been honored threefold. In the 2022 Global Gaming Awards, Hard Rock was named Land-Based Operator of the Year for the second time in four years. Hard Rock International currently holds investment grades from primary investment rating agencies: S&P Global Ratings (BBB) and Fitch Ratings (BBB). For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com.