Best Western celebrates successes across the board in 2017
Best Western has hit the ground running this year. After a successful 2016, 2017 seems set to be another mammoth year for the Arizona-based hotel company. With expansions into Asia and growth planned across some of the company's sub-brands, the future looks bright for Best Western, according to recent press releases by the group.
The hotel group's increased presence in Asia began last year by setting a goal to up its portfolio in the region by 40% over the coming years with a range of new-build and high quality hotels. At the time Best Western operated 107 hotels in Asia, with nearly 50 projected hotels in the pipeline. The group is looking to expand its concept hotels Vib and Glo (4 and 3 star respectively) in the area which are aimed at tech-savvy travelers, and they have already signed some Vib projects in Bangkok and Yangon, among others. Two of the company's midscale brands, Best Western Plus and Best Western Premier, are also earmarked for development in Asia. Thailand is set to receive three new hotels with a total key count of over 4,000, a number of these being within the Premier Collection, which is deemed to be a perfect fit for Thailand, appealing to guests seeking individuality and local charm in their accommodations.
Best Western Premier Collection, a carefully curated portfolio of upscale and luxury boutique hotels selected for their superior facilities and unique character, has also recently proven to be one of the most successful brands, with the number of hotels in that brand surpassing 75 worldwide this month. Launched in 2015, this points to unprecedented growth for the collection, which is based on a pay-per-performance model designed to provide flexibility for independent hoteliers who have in the past been reluctant to enter into partnership with big-name hotels.
Let's take a look at some of the more interesting projects that are currently underway :
SURESTAY PLUS SUKHUMVIT SOI 2 : The new Bangkok hotel will feature 85 modern, comfortable rooms and, as per SureStay Plus brand standards, all guests will be offered complimentary breakfast and in-room Wi-Fi. There will also be a "business corner" area providing corporate travelers with a selection of convenient services.
In addition, the hotel's owners will be provided with a cloud-based PMS and a digital platform. They will also be offered advice on how to manage their online reviews and social media platforms, as well as property-level sales coaching.
Best Western Samarinda : Samarinda is a capital city of East Kalimantan province and one of leading city along Mahakam River, the biggest river in Indonesia. The project is located strategically at the highest point of Pesona Mahakam residential complex, just 100 m from the riverbank with total 278 units fully furnished and operated by Best Western International.
The building type is a simple elongated corridor and consists of 4 connecting blocks with endless view to the amazing Mahakam River. Building's crown takes a pattern from famous locals Dayak woodcarving and will be lighted up every night as a landmark of Pesona Hill. The drop off, main lobby, coffee shop and infinity pool at ground floor also provide unmistakable view and open-air experience comply with 4 star hotel facilities. Total development area is 20.000 m2
More information on Best Western and other global hotel brands can be found on TOPHOTELPROJECTS, the specialized service provider in the exchange of cutting-edge information of hotel construction in the international hospitality industr
