We all know that large, branded hotels have a leg up on the competition. Since they are big brands and have big budgets, they have bustling marketing departments teeming with talent. Nevertheless, hotel marketing teams at smaller, independent and boutique properties shouldn't fret. They should focus on execution of proper procedures to stand apart from the crowd. Hotel managers and boutique property owners must be diligent in keeping up with things like digital marketing and effective promotion and distribution. Attract the right customers–for business and leisure– and reach them directly, and encourage as many direct bookings as possible. Here's what boutique and independent hotels should know about attracting more guests with the right marketing mix in a flash!

— Source: Hotelogix— Source: Hotelogix
— Source: Hotelogix

About Hotelogix

Hotelogix is a globally leading cloud-based hospitality technology solutions provider of industry-first Multi-property Management System, Hotel PMS and Mobile PMS App for independent and hotel groups. We have the remarkable feat of implementing the most extensive multi-property deployment of 50000+ rooms across 500+ properties under a single group. Through our distribution brand AxisRooms, we also offer Channel Manager, Rate Shopping and Revenue Management solutions. We have earned the trust of 5000+ hotels in 100+ countries, including South Asia, Southeast Asia, the Middle East, LATAM, Europe and North America. We have been instrumental in driving their growth while helping them sell more rooms at the optimum rate and serving guests better.

Hotelogix is headquartered in Singapore with offices in the USA, India, UAE, Thailand, and the Philippines.For more information, visit https://www.hotelogix.com/property-management-system-large-hotels.php.

Avinash Udayakumar
Senior Digital Marketing Analyst

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