Country Inns & Suites By Carlson® Announces Name Change to Country Inn & Suites® by Radisson
SINGAPORE -- Country Inns & Suites By Carlson®, a leading upper midscale hotel brand, today announced it has changed its name to Country Inn & Suites® by Radisson. This strategic name change will allow the brand and the individual hotels to leverage the global recognition and strength of the Radisson® brand. Country Inn & Suites® by Radisson is a part of Carlson Rezidor Hotel Group, which also includes Quorvus Collection, Radisson Blu®, Radisson®, Radisson RED®, Park Plaza® and Park Inn® by Radisson.
The consumer-facing changes will be made in stages throughout the first half of 2018. Changes will include a new visual identity, updated logo and refreshed marketing and hotel collateral.
"We are delighted that our Country Inn & Suites brand will be taking on a new name to leverage on the strength of the Radisson brand, drive awareness and increase marketing efficiency" said Katerina Giannouka, President, Asia Pacific, Carlson Rezidor Hotel Group. "Our Country Inn & Suites hotels deliver modern country warmth, and heartfelt experiences, through inviting design, products and services, and creating memorable moments for our guests."
"Country Inn & Suites is a market leader in the mid-scale segment in India. Identification with our core brand Radisson will lend further strength to its brand identity and appeal to investors and promoters in the promising, fast growing mid-scale segment", added Raj Rana, Chief Executive Officer, South Asia, Carlson Rezidor Hotel Group.
Country Inn & Suites by Radisson will continue to offer warm, personal service and amenities that make for a comfortable stay at every guest touchpoint. Signature brand experiences include social spaces that are open, friendly and inviting, where guests can feel at ease, enjoy, relax and work in comfort. Our guests can experience the locale as hotels share their local culture and locality. The brand's service culture continues to deliver on making guests feel welcome and at home with warm service and thoughtful gestures. Guests can energize and start their mornings right with the brand's signature complimentary hot breakfast, offered from a rotating menu with a variety of options, and served on classic dining silverware to make our guests feel even more at home. Other signature brand amenities will remain, including free Wi-Fi, meeting and wellness facilities.
Country Inn & Suites® by Radisson is an upper midscale hotel brand with over 480 hotels globally. In Asia Pacific, the brand currently has 24 hotels in operation and 11 under development in India. In certain circumstances, some hotels might continue to use the former name past 2018.
About Radisson Hotel Group
Radisson Hotel Group is one of the world's largest hotel groups with nine distinctive hotel brands, and more than 1,600 hotels in operation and under development in 120 countries. The Group's overarching brand promise is Every Moment Matters with a signature Yes I Can! service ethos.
The Radisson Hotel Group portfolio includes Radisson Collection, Radisson Blu, Radisson, Radisson RED, Radisson Individuals, Park Plaza, Park Inn by Radisson, Country Inn & Suites by Radisson, and prizeotel brought together under one commercial umbrella brand Radisson Hotels.
Radisson Rewards is our international rewards program that delivers unique and personalized ways to create memorable moments that matter to our guests. Radisson Rewards offers an exceptional experience for our guests, meeting planners, and travel agents at over 550 hotels in Europe, Middle East, Africa and Asia Pacific.
Radisson Meetings provides tailored solutions for any event or meeting, including hybrid solutions placing guests and their needs at the heart of its offer. Radisson Meetings is built around three strong service commitments: Personal, Professional and Memorable, while delivering on the brilliant basics and being uniquely 100% Carbon Neutral.
The health and safety of guests and team members remain a top priority for Radisson Hotel Group. All properties across the Group's portfolio are subject to stringent health and safety requirements, as outlined in the Radisson Hotels Safety Protocol.
More than 100,000 team members work at Radisson Hotel Group and at the hotels licensed to operate in its systems. For more information, visit our corporate website. Or connect with Radisson Hotels on:
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Camilla Chiam
Vice President, PR, Communications and Brands, Asia Pacific
+65 6511 9297
Radisson Hotel Group
