IHG® (InterContinental Hotels Group), one of the world's leading hotel companies, today unveils bold new designs for Crowne Plaza® Hotels & Resorts, that are set to feature across its European hotels.

The designs are on show at IHIF 2018 (5-7 March, Berlin), one of Europe's largest industry investment conferences. Visitors can walk around the new concept and explore a Crowne Plaza flagship hotel via virtual reality, giving hotel owners and investors the chance to experience and interact with the 'Plaza WorkSpace' and 'WorkLife Room'.

These designs are part of a global Crowne Plaza programme to ensure the brand is first choice for modern business travellers and more profitable for hotel owners. The brand is benefiting from a $200 million investment in the Americas over three years, where the new hotel concepts have already been trialled. Now it is shaking up the competition in Europe by challenging 'business as usual' to re-define the business travel hotel, creating a new experience to meet the needs of how travellers want to work, meet and socialise in hotels.

In Europe, IHG has collaborated with world-renowned design studio Conran and Partners, to challenge the preconceptions of a standard business hotel, deliver inspiring settings and create more flexible working environments. This, combined with enhanced service, food that fuels and technology to get the job done will transform the guest experience at Crowne Plaza.

Mike Greenup, Vice President of Brand Management for Europe, at IHG, said: "We're investing in Crowne Plaza to make it the first choice for modern business travellers and more profitable for hotel owners. We've partnered closely with our owners throughout this project and every element of the new design has been shaped with return on investment in mind."

"Working with leading design studio Conran and Partners we've created communal workspaces where guests can switch effortlessly between work and socialising. We know that guests are looking for spaces that are more flexible, on-demand and collaborative, and our new design delivers this, while putting every square metre of the hotel to work to generate revenue. Following the success of the new designs in the Americas, we're thrilled to be bringing this to life in Europe - this is an exciting new chapter for one of the world's fastest growing hotel brands."

Central to the hotel is the 'Plaza WorkSpace' - a flexible collection of agile working areas modelled on a public square, where guests and local businesses can switch effortlessly between work and downtime. Co-working spaces with huddle spots and built-in touch screens will sit alongside food and drink options, with the aim of increasing dwell times, F&B revenue and generating non-guest spend.

Simon Kincaid, Director, Conran and Partners, commented: "We have been working closely with IHG over the last year to understand past, present and future guest profiles for Crowne Plaza, so we can define and exceed their expectations. The needs of modern business travellers are liquid and demanding. Travellers expect seamless service and want an experience that parallels the ease and flexibility of brands such as Uber or Apple, progressive co-working environments, members' clubs and immersive retail experiences."

The guest room has also been re-defined with the new 'WorkLife Room', a calming environment designed with three distinct zones to support work, downtime and a better night's sleep. Rooms will feature materials that reduce noise disturbance, while lighting settings will enhance the sleep experience.

Informal meeting areas have also been transformed. 'The Forum' is a dynamic bookable event and co-working space with a 'Spanish Steps'-style layout that makes it ideal for presentations and guest speakers. 'The Studio' is an on-demand bookable space that can be used for collaborative workshops by day and private dining by night.

IHG is partnering with owners on three Flagship Crowne Plaza hotels to roll-out the new designs from later this year: Crowne Plaza London - Heathrow, Crowne Plaza Paris - République and Crowne Plaza Hamburg – City Alster.

About Conran and Partners

 Conran and Partners are a collaborative design studio working across Architecture, Interiors and Industrial Design. Based in London, they were founded by Sir Terence Conran over thirty years ago.

They are well established globally, having being involved with many iconic projects such as Boundary, South Place Hotel, Centre Point and Blake Tower, London; The Guesthouse and Das Triest, Vienna; Roppongi Hills Residences and Futako Tamagawa, Tokyo; Niki Club, Nasu (Japan); and Hotel Icon and Mandarin Oriental, Hong Kong. Conran and Partners are currently working on the full interior design scope for two new Park Hyatt Hotel projects in Jakarta and Auckland, which include F+B and spa facilitates. They are also interior designers for The House Hotel and Residence in Istanbul, an innovative mixed use development comprising 51 hotel rooms and 155 residences with shared communal facilities and the QO Hotel, Amsterdam, developed in association with IHG.

They designed the interiors for some of the world's most prestigious destination restaurants, such as London's Royal Exchange, Skylon and Bluebird as well as the prestigious Hong Kong Club in Hong Kong, Gustavinos in New York and the multi award-winning Ruya restaurant in in the Grosvenor House Hotel in Dubai. In 2016, they completed their 100th hospitality project with the autumn opening of German Gymnasium in London's Kings Cross, which was crowned 'the most beautiful restaurant in the world' at the Restaurant and Bar Design Awards 2016.

www.conranandpartners.com / @WeAreConran

About IHG^®

IHG Hotels & Resorts [LON:IHG, NYSE:IHG (ADRs)] is a global hospitality company, with a purpose to provide True Hospitality for Good.

With a family of 17 hotel brands and IHG Rewards, one of the world's largest hotel loyalty programmes, IHG has over 6,000 open hotels in more than 100 countries, and a further 1,800 in the development pipeline.

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InterContinental Hotels Group PLC is the Group's holding company and is incorporated and registered in England and Wales. Approximately 350,000 people work across IHG's hotels and corporate offices globally.

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