Las Vegas, Nev. -- Starting today, 12 Wyndham Hotel Group brands - including iconic names such as Super 8, Days Inn and Ramada - are adding the powerful "by Wyndham" suffix to their names. Unveiled in front of thousands of its franchisees at the company's Global Conference, the plan to unite its signature lodging brands under the Wyndham banner is one of the largest name changes in the industry's history.

Brands adding the "by Wyndham" hallmark are Super 8, Days Inn, Howard Johnson, Travelodge, AmericInn, Baymont, Ramada, Ramada Encore, Dolce, Dazzler, Esplendor, and Trademark - representing 7,074 properties across the globe. The move not only unites the Company's diverse hoteliers under a common mission and name, but is also expected to favorably impact guest trial and brand awareness throughout the Company's portfolio.

"As the leader in midscale and economy lodging, the Wyndham name has become synonymous with making hotel travel possible for all," said Barry Goldstein, Wyndham's executive vice president and chief marketing officer. "This new designation for our brands is a celebration of the accomplishments we've made in our mission to make travel possible for everyone, revolutionizing Wyndham Rewards and elevating our brands through a laser focus on quality, technology, and sales and marketing."

Beginning April 16, the updated brand names and logos will appear across Wyndham's digital placements from brand websites to mobile sites and third-party listings. Hotel owners in North America may immediately begin placing orders for their new signs today. The updates will progress around the world with an expected completion date of December 2022.

The "by Wyndham" cross-branding initiative represents a further evolution of the Company and its brand portfolio leading up to its spin-off as a pure-play hotel franchising and hotel management company (Wyndham Hotels & Resorts, Inc.), which is scheduled to occur later this quarter. Wyndham's Wingate, Microtel, Hawthorn Suites and TRYP brands already incorporate "by Wyndham", and all twenty of the Company's hotel brands participate in its award-winning Wyndham Rewards loyalty program, which has more than 55 million members.

It's All in a Name
"In a world with thousands of hotel brands available, guests look to names they trust, like Wyndham, which they know means a quality experience and exceptional service," said Lisa Checchio, senior vice president, Global Brands. "Putting that powerful name on the front door drives trial and builds tremendous awareness. Think of how many potential guests drive past our signs: 80 percent of the U.S. population is within a 10-mile radius of one of our hotels, and between our scale and our broad geographic reach, our signs generate more than 500 billion roadside impressions in the United States alone."

Research shows that nearly 45 percent of consumers "feel better" about an endorsed brand, and almost one-third expect a better quality experience. Wyndham has already seen this effect on several of its existing brands, including Wingate by Wyndham and Microtel Inn & Suites by Wyndham - two brands recognized by the industry for exceptional quality. For Wingate, the addition of "by Wyndham" in 2007 significantly increased brand awareness, and Microtel has experienced a steady increase in RevPAR performance compared to industry benchmarks since the "by Wyndham" addition.

The shift also reinforces the power of Wyndham Rewards, which continues to drive loyalty to the entire family of brands. Guests will now be able to easily associate each "by Wyndham" brand with the top-ranked program - giving them peace of mind and a reason to return again and again.

About Wyndham Hotels & Resorts

Wyndham Hotels & Resorts (NYSE: WH) is the world's largest hotel franchising company by the number of properties, with approximately 9,200 hotels across over 95 countries on six continents. Through its network of nearly 885,000 rooms appealing to the everyday traveler, Wyndham commands a leading presence in the economy and midscale segments of the lodging industry. The Company operates a portfolio of 25 hotel brands, including Super 8®, Days Inn®, Ramada®, Microtel®, La Quinta®, Baymont®, Wingate®, AmericInn®, Hawthorn Suites®, Trademark Collection® and Wyndham®. The Company's award-winning Wyndham Rewards loyalty program offers approximately 110 million enrolled members the opportunity to redeem points at thousands of hotels, vacation club resorts and vacation rentals globally. For more information, visit wyndhamhotels.com.

About Wyndham Rewards

Named the number one hotel rewards program by readers of USA TODAY, Wyndham Rewards® is the world's most generous rewards program with more than 50,000 hotels, vacation club resorts and vacation rentals worldwide.

Designed for the everyday traveller, members earn a guaranteed 1,000 points with every qualified stay and may redeem points for a wide range of rewards, including free nights at any of the approximately 9,100 hotels or tens of thousands of vacation club resorts and vacation rentals globally through affiliation with Wyndham Destinations and others. Wyndham Rewards has over 103 million enrolled members globally. Join for free today at www.wyndhamrewards.com. You've earned this. ®

Maire Griffin
Wyndham Hotel Group
07054 (973) 753-6590
Wyndham