Source: Choice
Source: Choice
Source: Choice
Source: Choice
Source: Choice
Clarion Pointe

Choice Hotels International, Inc. (NYSE: CHH) today unveiled Clarion Pointe, a midscale select-service brand extension of Clarion that brings together the premium elements guests desire and an affordable travel experience. It also meets hotel owners' strong demand for a new select-service opportunity that is a differentiator in the popular midscale segment.

"As customer expectations continue to evolve, we know that guests desire high-quality and affordable lodging options when they travel," said Patrick Pacious, president and chief executive officer, Choice Hotels. "Clarion Pointe demonstrates our commitment to innovating in the midscale segment and builds on our decades of expertise."

As a brand extension, Clarion Pointe leverages the Clarion brand promise of creating environments for people to connect and socialize. Clarion Pointe allows guests to maximize their total trip experience with "focal pointes," including:

  • Contemporary design touches, including signature murals in guest rooms and the lobby that reflect local points of interest.
  • Curated food and beverage, like free premium coffee and tea from The Coffee Bean & Tea Leaf, as well as free breakfast with fresh and nutritious items. Craft beer and select wines, juices and smoothies, and small bites are available for purchase in the hotel's marketplace.
  • On-demand connectivity that lets guests stream content from their mobile devices onto 49-inch TVs with casting capabilities and free streaming-strength Wi-Fi.
  • Modern fitness space featuring cardio equipment, a strength-training station, plus casting-capable TVs that enable guests to stream workouts on demand.

"We've leveraged Choice's insights into experiential travel within the midscale segment and developed a brand experience that is 'on pointe' with guests' expectations for amenities and price point," said Anne Smith, vice president, brand management and design, Choice Hotels. "As expectations for more affordable premiums continue to grow, the Clarion Pointe brand is ready to deliver for travelers seeking the essentials, elevated to a new level."

Choice Hotels already has more than 50 Clarion Pointe franchise agreements in the development pipeline, including the following locations: Medford, Ore., Gatlinburg, Tenn., and Florence, Miss., which will be the first hotel to open later this year.

"When developers expressed a need for a premium midscale conversion brand to maximize RevPAR, we listened," said Tom Nee, vice president, franchise development, Choice Hotels. "Clarion Pointe fits perfectly into our well-segmented family of brands and is ideal for owners who want to reposition their limited service property into a select service opportunity from a company that's proven itself in this space."

Clarion Pointe joins Choice Hotels' robust midscale and upper midscale brand portfolio, which includes Comfort, Sleep Inn, Quality Inn, MainStay Suites, and Clarion. There are nearly 300 Clarion hotels open around the world, specifically equipped to support corporate and social gatherings with meeting space and full-service bars and restaurants.

All Clarion Pointe hotels will participate in the award-winning Choice Privileges loyalty rewards program, rated no. 1 in USA Today's 10Best Readers' Choice Awards list for two consecutive years and a top hotel loyalty program by U.S. News & World Report for three consecutive years. Choice Privileges membership is free and offers fast rewards and exclusive member rates for those who book directly at www.choicehotels.com. Members can earn and redeem points towards free nights, airline miles, and more.

For more information on development opportunities, visit choicehotelsdevelopment.com/.

About Choice Hotels®

Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. The one to watch in upscale and a leader in midscale and extended stay, Choice® has nearly 7,500 hotels, representing more than 630,000 rooms, in 45 countries and territories. A diverse portfolio of 22 brands that range from full-service upper upscale properties to midscale, extended stay and economy enables Choice® to meet travelers' needs in more places and for more occasions while driving more value for franchise owners and shareholders. The award-winning Choice Privileges® rewards program and co-brand credit card options provide members with a fast and easy way to earn reward nights and personalized perks. For more information, visit www.choicehotels.com.

Addendum

This is not an offering. No offer or sale of a franchise will be made except by a Franchise Disclosure Document first filed and registered with applicable state authorities. A copy of the Franchise Disclosure Document can be obtained through contacting Choice Hotels International at 915 Meeting Street, Suite 600, North Bethesda, Maryland 20852 or by email at: [email protected].

© 2024 Choice Hotels International, Inc. All Rights Reserved

SOURCE Choice Hotels International, Inc.