Batu Ferringhi, Penang, 27 September 2018 - Hard Rock Hotel Penang is proud to be the first Hard Rock Hotel in Malaysia to integrate 'Handy' smartphone, a hassle-free travel buddy with 24/7 connectivity for next-generation travellers.

The 'Handy' smartphone service provides modern travellers with unlimited local and international calls to six destinations (Singapore, Hong Kong, China, Australia, Saudi Arabia and the United Kingdom), high-speed int ernet connection with unlimited data within Penang, a complete digital insider travel guide providing guests with easy access to local information and exclusive discounted offers and; a built-in GPS mapping functionality with destination-specific content, all at no cost. The device also equips guests with enhanced functions like making room-to-room calls from outside their room, accessing personalised concierge service and receives important messages and promotions from the hotel.

This innovative and fully-functional travel device is conveniently available in all 250 rooms and serves as a special amenity addition to increase guest satisfaction and brand loyalty. With smart-room automation, each 'Handy' phone is available to guests as soon as they enter their room, giving them instant access to cutting-edge technology and fast service. The 'Handy' smart device also enables guests to fully utilize its travel features anywhere during their stay so they can easily navigate the island and better explore the island.

"We are thrilled to be the first Hard Rock Hotel in Malaysia to offer our guests the latest technology that greatly benefits them and provides them with the convenience and freedom to always stay connected. We are confident that the 'Handy' integration will reshape our guest's experience to make smart accommodation choices, especially among tech-savvy modern travellers. We also think this latest initiative will set a new benchmark for offering our guests with the best Hard Rock service and brand loyalty," John Primmer, the general manager of Hard Rock Hotel Penang relates.

To safeguard the guest's privacy, all browsing history, personal information and downloaded applications are completely wiped from the device upon check-out and are automatically reset back to the original settings.

About Hard Rock®

Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 70 countries spanning 309 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Venues, and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook, and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world's largest and most valuable collection of authentic music memorabilia at more than 87,000 pieces, which are displayed at its locations around the globe. In 2023, Hard Rock Hotels was honored by J.D. Power's North America Hotel Guest Satisfaction Index Study as the number one Upper Upscale Hotels brand in Outstanding Guest Satisfaction for the fourth time over the last five years. Hard Rock was also honored by Forbes among the World's Best Employers, as well as Best Employers for Women, Diversity and New Grads, Best Brands for Social Impact, Customer Service All-Star and a Top Large Employer in the Travel & Leisure, Gaming, and Entertainment Industry. HRI became the first privately-owned gaming company designated a U.S. Best Managed Company by Deloitte Private and The Wall Street Journal in 2021, and has since been honored threefold. In the 2022 Global Gaming Awards, Hard Rock was named Land-Based Operator of the Year for the second time in four years. Hard Rock International currently holds investment grades from primary investment rating agencies: S&P Global Ratings (BBB) and Fitch Ratings (BBB). For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com.