Runtriz™, a leading developer of innovative mobile and digital technology solutions for hotels, resorts, and casinos, today announced the addition of Sheri Bender as Senior Vice President of Sales, North America. In this role, she will oversee business development activities and be a key member of the management team, building on the company's strategic plan.

Sheri has over two decades of travel industry experience in business development, operations, account management, digital marketing, sales strategy, and reseller negotiations in the US, Canada and Mexico. She has held a variety of high profile executive positions with proven success in business development roles representing hotel central reservation solutions for technology leaders such as Sabre Hospitality, Travelclick, Lexington Services and Utell International. Most recently, Sheri has been overseeing the explosive account growth for Sabre Hospitality software solutions for national hotel brands totaling over $30 million. Her strategic expertise spans global distribution, brand call center strategies, and digital marketing strategies with intricate property level integration.

"My first job out of college was at the legendary Hotel Bel Air which served as a perfect location for the beginning of my love affair with the travel industry and specifically hospitality," explains Sheri. "As soon as I saw a demo of the Runtriz platform, I realized it was best-in-class technology and was convinced I could help hoteliers benefit from this technology. With their impeccable reputation, built on consistent revenue delivery and innovation, Runtriz is a valued partner to hotels of all sizes. I thrive by driving a sales pipeline to deliver top line results and a first-rate customer experience and I look forward to this exciting new opportunity."

Runtriz has been experiencing accelerated growth as it continues to focus on amplifying guest experiences. Hotels rely on Runtiz technology to provide guests with frictionless, convenient mobile experiences at every touch point, from ordering food and beverages from within any on-site location, to making appointments or booking reservations, to emailing and texting with hotel staff, to checking-in or out and accessing their hotel rooms via mobile key entry.

"We are delighted to have Sheri join us with her market expertise, industry connections, sales acumen, and ability to build key relationships," explains David Milili, CEO of Runtriz. "She brings wealth of experience, energy, and passion to a key role in our next stage of expansion."

Runtriz delivers a suite of innovative digital and mobile guest experience solutions for more than 2,000 hotels globally and now offers Alexa voice integration to all of its clients. For more information, please visit runtriz.com.

About Runtriz™

Runtriz delivers magic moments utilizing an open guest service platform that enables guest service amplification. We strive to enhance both the staff and guest service experience to optimize their time. With over 2000 hotels in 120 countries covering 50 + languages, Runtriz has the knowledge and experience to support your hotels' digital and guest engagement goals. We help our partners increase guest service results be delivering what today's guests want. For more information, or to request a demo, please visit runtriz.com.