Econo Lodge Room Improvement — Photo by Choice Hotels International, Inc

ROCKVILLE, Md. – Econo Lodge is looking better than ever. The leading economy brand, franchised by Choice Hotels International, Inc. (NYSE: CHH), celebrates its 50thanniversary this year by completing a multi-year Guestroom Improvement Program, ensuring hotels are meeting consumer demand for contemporary, comfortable, and affordable rooms in the economy segment.

Econo Lodge's five-year, seven-phase Guestroom Improvement Program focused on upgrading important features and amenities, including:

  • New Luxury Vinyl Tile with a wood-look finish
  • Flat-panel televisions
  • Micro refrigerators
  • Signature art
  • New soft bedding
  • Ergonomic desk chairs
  • Sleek tables
  • Modern lighting fixtures
  • Pleasing accent wall colors
  • Bedside electrical outlets

"The Econo Lodge brand has been a staple in the economy segment for five decades, and the room improvements have set up our franchisees for success today and well into the future," said Craig Mustard, head of domestic brand management, economy brands, Choice Hotels. "This ambitious undertaking required the commitment and diligence of all of our Econo Lodge owners, and their passion for the brand is paying off. The Guestroom Improvement Program has invigorated the Econo Lodge brand, which has experienced improved LTR and RevPAR during the transformation."

Econo Lodge is one of the most recognized and trusted hotel brands in the economy segment. Every property offers amenities guests want, including free Wi-Fi, complimentary continental breakfast, and premium movie channels, all at an affordable price. There are more than 800 hotels open throughout the U.S. and more than 30 in the pipeline.

"The Guestroom Improvement Program has revitalized our hotel," said Sanjay Patel, owner of the Econo Lodge Harrisburg. "Our guests can't stop raving about the changes and the return on investment is even better than expected. Choice never stops looking for ways to make its hotel brands more appealing to guests and more competitive in the marketplace."

About Choice Hotels®

Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. The one to watch in upscale and a leader in midscale and extended stay, Choice® has nearly 7,500 hotels, representing more than 630,000 rooms, in 45 countries and territories. A diverse portfolio of 22 brands that range from full-service upper upscale properties to midscale, extended stay and economy enables Choice® to meet travelers' needs in more places and for more occasions while driving more value for franchise owners and shareholders. The award-winning Choice Privileges® rewards program and co-brand credit card options provide members with a fast and easy way to earn reward nights and personalized perks. For more information, visit www.choicehotels.com.

Addendum

This is not an offering. No offer or sale of a franchise will be made except by a Franchise Disclosure Document first filed and registered with applicable state authorities. A copy of the Franchise Disclosure Document can be obtained through contacting Choice Hotels International at 915 Meeting Street, Suite 600, North Bethesda, Maryland 20852 or by email at: [email protected].

© 2024 Choice Hotels International, Inc. All Rights Reserved

SOURCE Choice Hotels International, Inc.

Pearl Amaechi
+1 301 592 6122
Choice