Centara Targets 20 New Hotel Openings Across Vietnam By 2024

Bangkok, Thailand - Centara Hotels & Resorts, Thailand's leading hotel operator, has revealed plans for a significant expansion of its portfolio in Vietnam, with the goal of opening at least 20 new hotels across this vibrant and dynamic Asian nation in the next five years.

Part of the Central Group, the renowned Thai conglomerate, Centara is an award-winning international hotel group with a global collection of hotels and resorts in Southeast Asia (including Thailand, Laos and Vietnam), the Middle East, Sri Lanka and the Maldives. It operates a series of leading brands, including six distinct hotel concepts, SPA Cenvaree, the Thai wellness brand, and COAST, the beachfront F&B concept.

Many of the company's hotels are genuine market leaders, such as Centara Grand & Bangkok Convention Centre at CentralWorld, which is one of the world's top conference venues; Centara Grand Mirage Beach Resort Pattaya, ranked best family resort in Thailand by TripAdvisor for the past 5 years; and Centara Grand Beach Resort & Villas Hua Hin, which was named by CNN as one of the best heritage hotels in Asia.

The group already has an intuitive knowledge of the Vietnamese market; Centara Sandy Beach Resort Danang is a popular upscale beachfront resort on country's stunning central coast, and Central Group operates a range of top retail brands all across Vietnam, including GO! (formerly BigC Vietnam), LanChi Mart, B2S, Robins, SuperSports, Home Mart and Nguyen Kim.

Building on this long-term success, Centara is now pursuing a major nationwide growth strategy, with the target of opening at least 20 new hotels and resorts across Vietnam by 2024. Targeted destinations include key economic hubs such as Ho Chi Minh City, Hanoi and Haiphong, and other high-growth areas like Danang, Phu Quoc, Nha Trang, Cam Ranh and Hoi An. There is also strong potential in the southern coastal areas of Vung Tau, Ho Tram and Mui Ne, due to new road infrastructure connecting the region with HCMC and the development of a major new airport in nearby Dong Nai province.

Centara foresees opportunities for all six of its brands in Vietnam, which include Centara Grand, Centara, Centara Residences & Suites, Centara Boutique Collection, Centra by Centara and its latest concept, COSI, which caters for freedom loving and tech-savvy travellers.

"Vietnam's tourism industry enjoyed a great year in 2018 and we expect this to continue for many years to come. Boosted by booming intra-Asian travel, more relaxed visa policies and impressive improvements to transport infrastructure, the country is already well on track towards another record-breaking tourism year in 2019. With our collection of hotel concepts, global hospitality expertise and local market experience, we are well placed to achieve our targets in Vietnam," commented Centara Hotels & Resorts Chief Executive Officer, Thirayuth Chirathivat.

International visitor arrivals to Vietnam reached a record total of 15.5 million in 2018, the majority of which came from Asia, where the Centara brand is well known and respected. This upward surge is continuing in 2019; data from the Vietnam National Administration of Tourism (VNAT) reveals that almost six million overseas travellers visited the country in the first four months of this year, and a buoyant economy is boosting domestic tourism.

Positive tourism trends are driving demand for new hotels and resorts. Recent data from industry analysts STR shows that over 23,000 new hotel rooms are currently being constructed in Vietnam - a reflection of the continued rise of the country as a global tourism hotspot. This creates opportunities for Centara, which has a proven track record of operational success and strong partnerships in the country.

Centara's focus on Vietnam will form an important part of its global strategic vision, which includes the overall goal of doubling its total hotel portfolio by 2022. At present, the company has 71 hotels and resorts either operating or in the pipeline worldwide, comprising over 13,000 rooms.

For 30 years, Centara has developed a reputation for blending gracious, Thai-style hospitality with world-class accommodation and exceptional amenities. Now, with an expanded collection of innovative brands, Centara is aiming to build on this legacy by introducing new hotels and resorts all across Vietnam.

For more information about Centara Hotels & Resorts, please visit www.centarahotelsresorts.com.

About Centara Hotels & Resorts

Centara Hotels & Resorts is Thailand's leading hotel operator. Its 95 properties span all major Thai destinations plus the Maldives, Sri Lanka, Vietnam, Laos, Myanmar, China, Japan, Oman, Qatar, Cambodia, Turkey and the UAE. Centara's portfolio comprises six brands – Centara Reserve, Centara Boutique Collection, Centara Grand, Centara, Centara Life and COSI Hotels – ranging from luxury island retreats and upscale family resorts to affordable lifestyle concepts supported by innovative technology. The group's newest Centara Reserve brand was unveiled in 2020 as an experiential luxury collection, inviting guests to discover a new era of story-driven hospitality starting with Centara Reserve Samui.

Centara also operates state-of-the-art convention centres and has its own award-winning spa brand, Cenvaree. Throughout the collection, Centara delivers and celebrates the hospitality and values Thailand is famous for including gracious service, exceptional food, pampering spas and the importance of families. Centara's distinctive culture and diversity of formats allow it to serve and satisfy travellers of nearly every age and lifestyle.

Centara aims to become a top 100 global hotel group, while spreading its footprint into new continents and market niches. As Centara continues to expand, a growing base of loyal customers will find the company's unique style of hospitality in more locations. Centara's global loyalty programme, Centara The 1, reinforces their loyalty with rewards, privileges and special member pricing.

Find out more about Centara at www.CentaraHotelsResorts.com
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Pornchanok Thongrungrot (Pao)
Corporate Assistant Manager of Public Relations – International, Centara Hotels & Resorts
+66 2769 1234 Ext. 6733
Centara