Canopy by Hilton Partners with BARK to Help Dogs and their People Feel at Home
With 3/4 of people wanting the ability to bring their dog on vacation, lifestyle hotel brand “has you covered” with new pet amenity partner
Canopy by Hilton, Hilton's (NYSE: HLT) lifestyle hotel brand today announced a partnership with BARK, the makers of BarkBox, for its "Paws in the Neighborhood" program. Upon arrival with their dog, guests will receive an amenity kit designed just for Canopy by Hilton that contains a BARK toy, BARK dog treats and neighborhood guide, in addition to food and water bowls and a dog bed in the guest room.
"We are thrilled to partner with a dog-loving brand like Canopy by Hilton, and help travelers - both two- and four-legged - enjoy their adventures away from home," said Lisa Bernier, director of advocacy and social impact, BARK. "Dogs ultimately want to 'stay with their pack;' in other words, they want to be with their humans at home and on the road, and Canopy hotels go the extra mile to make that possible and enjoyable."
We've Got You & Your Dog Covered
Canopy by Hilton extends its signature, energizing hospitality - and emphasis on all things local - to dogs with its "Paws in the Neighborhood" program. Just as two-legged guests receive a taste of the local culture with a "welcome amenity," Canopy by Hilton canine guests receive a "welcome kit" upon arrival to help them feel at home. The kits, which Canopy developed with BARK, include:
- A BARK cinch bag designed for Canopy
- A bag of BARK treats made in the U.S. with all-natural ingredients
- A custom snuggly (yet durable) BARK toy
- A customized neighborhood guide with all the dog hot-spots; and
- A roll of extra-thick dog waste bags (for the important "business trips").
Dogs and humans will also arrive to a guest room that is set up for their stay, with "Just-Right" beds (one for the human, one for the pup), Canopy-inspired food and water bowls - not to mention, a placemat - and a "Woof!" door hanger to inform others of the four-legged guest of honor.
The Case for Dog Days of Vacation
"We developed Canopy by Hilton out of extensive consumer research and knew from the start that dogs are an important part of the family for many of our guests," said Gary Steffen, global head, Canopy by Hilton. "Given this, we created Paws in the Neighborhood while designing the Canopy brand and we are so pleased to now partner with the dog expert, BARK, to ensure all of our guests feel at home with us."
BARK also conducted research that underscores the importance of pet friendly hotel accommodations for travelers today. According to a recent survey, 78% of people want the ability to bring their dog with them on vacation (this figure climbs to 81% for respondents who range 18-34 in age). Additionally, 69% of people rate "hotels and travel options specifically designed for travelers with dogs" among their two most important travel needs.
See here for Canopy by Hilton and BARK's list of unique tips for traveling with your dog.
Pawsitively Local
With the new partnership, Canopy by Hilton hotels will work with BARK to host dog-centric programs for guests and locals. These on-site gatherings will range from "yappy hours" to puppy yoga and pet costume contests. Additionally, in true Canopy fashion, hotels are encouraged to partner locally to benefit neighborhood dog businesses and dogs in need. Many Canopy properties will host adoption events and arrange for Enthusiasts to volunteer with local shelters.
Canopy by Hilton and BARK are also exploring options to bring BarkPark, BARK's unique solution to the first truly "third-space" for dogs and their people, to hotels opening in the future.
Canopy by Hilton's Paws in the Neighborhood program is available at its North American properties. Guests pay a non-refundable pet deposit per stay (not day) not to exceed $50 USD, which covers up to two dogs per room. Canopy by Hilton has eight properties currently operating in North America and expects to open an additional 13 by the end of 2020.
About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising more than 6,800 properties and more than 1 million rooms, in 122 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on the 2021 World's Best Workplaces list and been recognized as a global leader on the Dow Jones Sustainability Indices for five consecutive years. In 2021, in addition to opening more than one hotel a day, Hilton introduced several industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the nearly 128 million members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.
