NEEDHAM, Mass.,- Tripadvisor®, the world's largest travel platform, today launched a new suite of "Travel Safe" tools to help consumers find, filter for, and validate health and safety information to feel more confident with their future travel choices across town and around the world. Travel Safe features are available in all 49 markets where Tripadvisor operates, and more than 13,850 properties have already activated the feature set.

A recent study* from Tripadvisor found that for consumers thinking about future travel:

  • More than 9 out of 10 (92%) said cleanliness is the most important factor in selecting accommodations.
  • More than 8 in 10 (84%) said cleanliness or sanitization certificates are important when booking a travel experience.
  • Nearly 8 in 10 (79%) said it's important to publicly display compliance to government safety standards.

How Travel Safe helps travelers and business owners:

For travelers:

  • Health & safety checklists: Leveraging expertise from public health organizations and industry associations across the globe, hotel and restaurant owners can share safety measures directly on their Tripadvisor listing. These include sanitation procedures, mask-wearing guidelines, social distancing policies, and more.
  • Search filter: A new filter allows users to easily find which hotels and restaurants are taking these added safety precautions.
  • Traveler reviews: New review submission form prompts allow users to validate safety measures and share their experiences with other travelers.
  • Q&A with business owners: If users still have questions, they can directly message business owners about their safety measures (or anything else).

For owners:

  • Businesses can now select safety measures they have in place at their property by accessing the checklist in their Tripadvisor management center (for free).
  • The checklist also enables properties to submit a text description of the steps they are taking to protect customers, including links back to safety information on their own websites.

"If we want to get the world traveling again, the safety needs of consumers must be appreciated and recognized as the biggest hurdle to closing the confidence gap created by this pandemic," said Lindsay Nelson, chief experience and brand officer, Tripadvisor, Inc. "With the launch of Travel Safe, we're allowing owners to showcase how they're putting health and safety at the forefront to protect their staff and future customers. As always, by submitting reviews, our hundreds of millions of members will be the best check and balance to ensure these businesses are responsibly abiding by their policies."

"As travel restrictions ease, hospitality businesses must recognize the changing expectations from consumers around safety and cleanliness," said Kanika Soni, chief commercial officer, Tripadvisor, Inc. "That is why Travel Safe will be such a vital tool. It will provide consumers with the information and reassurance they need when they travel, while allowing businesses to build trust by highlighting the concrete steps they are taking to keep their customers safe."

To learn more about Tripadvisor's Travel Safe initiative and our commitment to COVID-19 recovery, visit: tripadvisor.com/travel-safe.

Tune into today's Tripadvisor COVID-19 Insights webinar, covering best practices and strategies for using safety measures to build traveler trust from industry experts via:

To learn more about the tourism industry's recovery during COVID-19, visit: tripadvisor.com/Covid19WhitepaperMay2020.

About Tripadvisor

Tripadvisor, the world's largest travel guidance platform*, helps millions of people each month** become better travelers, from planning to booking to taking a trip. Travelers across the globe use Tripadvisor's website and app to discover where to stay, what to do and where to eat based on guidance from those who have been there before. With more than a billion reviews and contributions, travelers turn to Tripadvisor to find deals on accommodations, book experiences, reserve tables at delicious restaurants and discover great places nearby.

Tripadvisor LLC is a wholly owned subsidiary of Tripadvisor, Inc. (Nasdaq: TRIP). The subsidiaries of Tripadvisor, Inc. own and operate a portfolio of travel media brands and businesses, operating under various websites and apps.

* Source: SimilarWeb, unique users de-duplicated monthly, November 2024
** Source: Tripadvisor internal log files