Magnuson Hotels, the fast-growing franchise alternative, released its Q2 key performance indicators today, showing the company outperforming the USA hotel market by nearly 3 times in RevPAR (revenue per available room) trends.

  • For June 2020, Magnuson Hotels sustained a chainwide 22% reduction in RevPAR against 2019, vs a 60.6% USA 2020 YTD fall.
  • For 2020 YTD, Magnuson withstood a RevPAR drop of only 17.8% against US industrywide fall of 46.7%. YTD.
  • Average room rates in June are holding higher for Magnuson with a 7.5% reduction against 2019, compared to USA industry average rate fall of 31.5% YTD.
  • Despite the challenges of Covid 19 across the USA, occupancies are holding above market at a 13.5% reduction in June, compared to a 43% industry fall for the USA.

The company reports that because its portfolio is widely dispersed across USA secondary, tertiary, rural and highway markets, many areas have been less impacted than primary markets dependent upon leisure, corporate and international.

Magnuson states that its midscale business segment moved to a 100% focus on serving essential services workers across secondary tertiary, rural and highways markets of the USA. Customer groups staying in Magnuson Hotels include blue collar, construction, transportation, truckers, medical, government and student housing. Exterior corridor properties are performing strongly as guests can drive up to their rooms, eliminating interaction with other guests, using elevators or passing through lobbies.

Company CEO Thomas Magnuson states, "Our teams and systems are working non-stop to assist hotel owners, their families and employees in successfully navigating through this challenging operating environment. Magnuson Hotels is in a full building mode of investment in technology, distribution, marketing and new business segments to support our affiliates."

Magnuson Hotels approaches 3X US market performance YTD— Source: Magnuson Hotels
Magnuson Hotels approaches 3X US market performance YTD— Source: Magnuson Hotels

About Magnuson Hotels

Magnuson Hotels was founded in 2003 as the world's first independent hotel chain. Today, over 2000 hotels across North America and Europe have increased revenues via the Magnuson Independent Hotel Group and the Magnuson Hotels Fair Franchise Brand:

For more info:
www.magnusonhotelsworldwide.com
[email protected]

Thomas Magnuson
Chief Executive Officer
+1 509 994 2048
Magnuson Hotels