New Travel, New Travelers: Who Are the New Guests on Airbnb?
The longer we are forced by the pandemic to remain at home, the more we want to get out. People may not be traveling internationally these days, and they may not be traveling for business, but they are traveling to take a break. They're getting in their cars, driving a couple hundred miles, and staying in less populated, less popular areas.
All of which increases the likelihood that they're staying in homes. From the day the pandemic was declared on March 11 through August 11, new guests hailing from more than 200 countries and regions around the world have booked their first stays on Airbnb.
Notable trends among these new-to-Airbnb guests include:
- Roughly two thirds of them booked nearby—to destinations within 300 miles.
- The vast majority of them booked domestic trips.
- Three in four (75%) of them booked trips within 30 days, including six percent for the same day and 10 percent for the next day.
Other noteworthy characteristics include where these new guests are going. While they hail from over 200 countries and regions worldwide, the US claims by far the largest share—nearly 40 percent—in both origin and destination. Specifically:
- Nearly two in five (39%) of the new guests are in the US.
- China, France, the UK, Korea, Germany, Canada, Australia, Spain and Brazil, in that order, round out the top 10 points of origin.
- Twelve different countries, across five continents, have each seen at least 100,000 new guests book on Airbnb since March 11: the US, China, France, the UK, Korea, Germany, Canada, Australia, Spain, Brazil, Italy, and Mexico.
- As for where they're going, 37 percent are bound for destinations in the US.
- France, China, Korea, the UK, Canada, Spain, Italy, Australia and Mexico, in that order, round out the top 10 destinations for post-March 11 new bookers on Airbnb.
The fact that so much of this is the same leads us to notice what's different, such as the likely popularity of France, Spain and Italy as cross-border but close-by destinations for Europeans, and the same being likely for American travelers visiting Mexico.
We're gratified by these new bookers and we can only assume that these new guests are choosing Airbnb because they're seeking accommodations that are private and safe in locations that are more remote or more convenient. Thanks to the ease with which most people can host, we're able to have listings in places where hotels can't afford to have rooms.
About Airbnb
Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 1.5 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.
About Airbnb.org
Airbnb.org is a nonprofit organization dedicated to facilitating temporary stays for people in times of crisis around the world. Airbnb.org operates independently and leverages Airbnb, Inc.'s technology, services, and other resources at no charge to carry out Airbnb.org's charitable purpose. The inspiration for Airbnb.org began in 2012 with a single host named Shell who opened up her home to people impacted by Hurricane Sandy. This sparked a movement and marked the beginning of a program that allows hosts on Airbnb to provide stays for people in times of need. Since then, the program has evolved to focus on emergency response and to help provide stays to evacuees, relief workers, refugees, asylum seekers, and frontline workers fighting the spread of COVID-19. Since then, hosts have offered to open up their homes and helped provide accommodations to 100,000 people in times of need. Airbnb.org is a separate and independent entity from Airbnb, Inc. Airbnb, Inc. does not charge service fees for Airbnb.org supported stays on its platform.
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