Source: IHCL

MUMBAI: On the occasion of World Tourism Day, Indian Hotels Company (IHCL), South Asia's largest hospitality company, has launched #TravelForIndia - a campaign to inspire safe travel and help rebuild the tourism and hospitality industry that touches millions of lives. In line with the Government's 'Vocal for Local' vision, #TravelForIndia aims at driving awareness about the importance of domestic tourism and its impact on livelihoods. With a number of initiatives supporting indigenous tourism in the pipeline, #TravelForIndia was kick-started with a special video today, celebrating the incredible diversity of India whilst spreading a message of optimism, hope and unity in solidarity of its vast ecosystem.

Speaking about the initiative , Mr. Puneet Chhatwal, Managing Director and Chief Executive Officer, IHCL, said, "One of the most critical sectors, the travel and hospitality industry, which accounts for over 8 per cent of India's total employment with over 4 crore jobs, is one of the most affected by the pandemic. 'Travel for India' supports responsible travel by showcasing the millions of people dedicated to making tourism a unique experience. It reiterates IHCL's commitment to support the revival efforts of the sector whilst conveying the far-reaching social impact each traveler's journey can make."

The campaign video, going live at 14:00 hours IST on Sunday 27th, September, is the beginning of a concerted effort from IHCL to initiate a discourse around the role hospitality will play in the coming months in helping people rediscover all that India has to offer, while driving a sense of curiosity in exploring its many facets as well as making a difference to the community.

Let us come together and give the future of travel a new meaning. Rediscover India with Taj while putting a smile on the many faces you meet along your journey. Because when you travel, India moves.

Watch the video here
and use #TravelForIndia to share your favourite travel experiences across India with us on:

Instagram| @TajHotels; Facebook | @TajHotels; Twitter | @TajHotels; LinkedIn | @IHCL & @TajHotels

About The Indian Hotels Company Limited

The Indian Hotels Company Limited (IHCL) and its subsidiaries bring together a group of brands and businesses that offer a fusion of warm Indian hospitality and world-class service. These include Taj – the iconic brand for the most discerning travellers and ranked as World's Strongest Hotel Brand 2024 and India's Strongest Brand 2024 as per Brand Finance; SeleQtions, a named collection of hotels; Tree of Life, private escapes in tranquil settings; Vivanta, sophisticated upscale hotels; Gateway, full-service hotels designed to be your gateway to exceptional destinations and Ginger, which is revolutionising the lean luxe segment.

Incorporated by the founder of the Tata Group, Jamsetji Tata, the Company opened its first hotel - The Taj Mahal Palace, in Bombay in 1903. IHCL has a portfolio of 350 hotels including 118 under development globally across 4 continents, 13 countries and in over 130 locations. The Indian Hotels Company Limited (IHCL) is India's largest hospitality company by market capitalization. It is listed on the BSE and NSE.

Please visit: IHCL; Taj; SeleQtions; Vivanta; Gateway; Ginger

Rakhee Lalvani
+91 22 6137 1909
IHCL