Don't Sleep On Voting' Campaign

Virgin Hotels, the lifestyle hotel brand by Sir Richard Branson, today announces the "Don't Sleep on Voting" campaign in partnership with The Source, the legendary and original home of hip hop. Designed to inspire voter participation, the nonpartisan campaign calls upon a lineup of familiar faces - artists, performers, creatives and more - to remind people to use their voice and vote in the 2020 election.

Both Virgin Hotels and The Source have already started utilizing their platforms and brands to inspire voting, whether by offering voting resources or details on how to register to vote. Taking this commitment a step further, beginning October 20 the social media based campaign will roll out video messages from a diverse group of artists and creators on both the Virgin Hotels and The Source Instagram handles, urging people to not sleep on voting. Content will go live each day across Virgin Hotels and The Source's social media platforms leading up to November 3, with videos from names including rapper, singer and record producer Vic Mensa, GRAMMY®-nominated, Platinum-certified singer-songwriter Cassadee Pope, comedian and actor Felonious Munk, singer-songwriter Melody Angel, producer and DJ Gromo, singer-songwriter Marc Scibilia, actor and activist GARCIA, country music artist Ingrid Andress, rapper and songwriter Lola Brooke, singer-songwriter and guitarist Kellindo, rising singer-songwriter Kyla Imani, singer-songwriter and rapper Josh X and Uno, country music singer-songwriter Charlie Worsham and more. Each video will have its own unique spin, as the influencers were encouraged to create a video in their own, personal style to ensure a powerful call-to-action.

"Virgin Hotels is committed to providing the resources and encouragement needed to ensure everyone's vote is counted," said Raul Leal, CEO of Virgin Hotels. "Whether you're voting by mail or in person, the time to use your voice is now, and we're thrilled to be partnering with The Source and some of our friends to continue getting the word out."

L. Londell McMillan, Founder The Northstar Group and owner of The Source comments, "We are thrilled to partner with Virgin Hotels and blend our collective voices and our powerful brands to drive home this simple but crucial message - that sleeping on this election is not an option."

"Don't Sleep on Voting" kicks off on Virgin Hotels' and The Source's social media platforms on October 20. New content will go live daily leading up through Election Day on November 3. Follow along on Instagram @VirginHotels and @TheSource, and find us on Facebook, Twitter and YouTube.

Stay ahead of the 2020 elections, check out the Virgin Voice community page with resources and more.

About The Source

The Source is the iconic Hip-Hop publisher and authentic media brand that attracts and engages Gen Z, millennials and influencers as they produce, create and cultivate cutting edge and socially responsible high-quality content and conversations covering news, culture, music, entertainment, sports, fashion, technology and more. The Source is one of the largest fully integrated minority-owned multicultural media companies in the world. With a 30-year legacy, The Source is a trusted voice in the community. For more information, go to www.thesource.com

About Virgin Hotels

Virgin Hotels is a luxury lifestyle hospitality brand that combines heartfelt service and a personalized hotel experience inspired by the innovation and smart disruption that Sir Richard Branson's global Virgin Group has pioneered for over 50 years. Each property intermixes a passion for food and beverage with music, design, and culture, fusing with the local landscape and providing a vibrant and inclusive environment for travelers and locals alike. The current portfolio includes five hotels—Virgin Hotels Chicago, Virgin Hotels Dallas, Virgin Hotels Nashville, Virgin Hotels New Orleans, Virgin Hotels Las Vegas, and newly launched Virgin Hotels Edinburgh. Locations in Glasgow and New York City are scheduled to debut in 2023, followed by Miami and Denver in 2025 as well as the launch of Virgin Residences. In addition, Virgin Hotels continues to explore hotel, conversions, and ground-up development in Boston, Los Angeles, Austin, Philadelphia, Seattle, London, and more.

About Virgin Limited Edition

Virgin Limited Edition is an award-winning collection of unique retreats, chosen for their beautiful locations and magnificent surroundings; each offers a sense of fun, style, luxury, and exceptional personal service. The group includes Necker Island and Moskito Island in the Caribbean's British Virgin Islands, Ulusaba Private Game Reserve in South Africa, Kasbah Tamadot in Morocco, The Lodge in Verbier, Mahali Mzuri, a tented safari camp in Kenya, Mont Rochelle Hotel and Mountain Vineyard in South Africa, and the Son Bunyola Estate in Mallorca. Please visit www.virginlimitededition.com for more details.