Source: RedDoorz
  • The company plans to add new accommodation products to its platform across economy lifestyle, mid-scale and extended stays segments in addition to its existing budget hotel brand and co-living service KoolKost.
  • The new offering will gradually come to life in the next few months together with a new app interface and will see the company undergo a major rebranding exercise in 2021 as part of its new positioning.
  • SANS will initially be rolled out in Indonesia in November and targets to have five new properties by end of 2020.

RedDoorz, today announced the launch of SANS Hotels, a trendy, economy lifestyle hotel brand as part of its strategy to build the largest new-age hospitality company in Southeast Asia. The launch signals RedDoorz's new vision to become an ecosystem of various accommodation products, each backed by distinct brands and catering to the different needs of consumers, from no-frills budget stays to more premium, design-inspired experiences and even extended stays offering.

Hotel and accommodation partners will now be able to expand their business by leveraging the new products, RedDoorz's user base and its technology which enables them to easily access modules for distribution channels, revenue management, payments and operations.

SANS, a name derived from the Indonesian word "santai" whichroughly translates to "chill", aims to provide a vibrant and cosy stay experience at a low cost. Properties under the new brand will feature trendy furnishings and amenities, and are intended for consumers who value stylish comfort and modern design without having to pay a hefty price.

"We've had a great journey over the last five years growing RedDoorz into the region's number one hotel brand. We are now getting ready for our next phase of growth and despite COVID-19, we remain deeply committed to Southeast Asia's hospitality potential. Once the pandemic gets behind us, we will be the first hospitality company in our part of the world to spring back into full growth mode again thanks to everything we've done during this challenging year. We want to continue to transform how people travel and live in Southeast Asia, provide more economic value to our accommodation partners and become the largest hospitality platform in our region," said Amit Saberwal, Founder and CEO, RedDoorz.

SANS will mark the company's second brand launch this year after KoolKost, an extended stay co-living brand in Indonesia allowing customers to rent long stay rooms under flexible leases, was launched in beta mode in January 2020. KoolKost addresses the supply-demand gap in the long-term rental housing space and eliminates the unnecessary hassle of having to pay hefty deposits, worry about contract lock-ins or stress over unpredictable living conditions like maintenance, furnishing, and unreliable housekeeping. With this new brand launch, RedDoorz wants to take one step forward to becoming Southeast Asia's go-to hospitality platform.

The vision of RedDoorz as a multi-brand accommodation platform will come to life with a new redesigned app and rebranding campaign in Q1 2021. The new app design will feature easy access and navigation to the different accommodation brands and will also be complemented by a new loyalty programme, which can be used to earn and redeem discounts and access exclusive partner offers and benefits.

Customers will be able to book rooms at SANS Hotels via the RedDoorz mobile app, which is available on both Android and iOS mobile devices, or via its website (www.reddoorz.com).

About RedDoorz

RedDoorz is Southeast Asia's largest and fastest-growing, technology-driven hotel management company offering affordable accommodations for everyone. With a vision to enable people to travel more and provide affordable, reliable stays in all major cities and destinations across the region, RedDoorz is disrupting the hospitality industry by transforming the fragmented supply inventory into branded, standardized accommodations and leveraging its strong technology platform to drive consumer demand. The firm's new multi-brand approach is aimed to cater to the different needs of travellers, be it RedDoorz Budget (economy budget), SANS Hotels (economy lifestyle), KoolKost (extended-stay community living) and Sunerra Hotels (midscale hotel segment).

Founded in 2015, the company has grown into a regional powerhouse with operations in Indonesia, Singapore, the Philippines and Vietnam. RedDoorz is transforming how people travel and live in Southeast Asia by providing an ecosystem of accommodation products backed by distinct brands, world-class technology and local operations expertise.

For more information, please visit www.reddoorz.com.
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