Hard Rock International is delighted to announce Meet SAFE + SOUND, expanding the international hospitality brand's industry-leading SAFE + SOUND program into conference and event spaces. As in-person meetings and events begin to re-emerge, event planners and attendees can be assured that touchpoints at all properties are SAFE + SOUND. Hard Rock's® health and safety plan was developed in collaboration with world-renowned public health and sanitisation specialists, including Ecolab and NSF International. The program meets the highest standards of safety, sanitation, food handling and employee training. Under SAFE + SOUND standards established by Hard Rock, each hotel property is independently assessed by NSF International and is required to pass a rigorous 262-point inspection.

"Hard Rock's top priority is keeping our guests and team members safe and healthy as we adapt to a new normal and adjust to meet the changing needs of the MICE community," said Danielle Babilino, Senior Vice President, Global Sales and Marketing at Hard Rock International. "Hard Rock has always offered unique and diverse meeting and venue spaces with extraordinary capabilities to accommodate all occasions and events. Now we are doing that with an enhanced focus on health and safety."

The enhanced safety protocols under Meet SAFE + SOUND have been customised to address the specific needs of the MICE (meetings, incentives, conferences and exhibitions) community, including procedures and checkpoints such as:

  • Guests passing through a thermal temperature screening and utilising hand sanitizer before entering each meeting space
  • Hand sanitizer dispensers in meeting rooms, exhibit halls, lobbies and other areas
  • Appropriate personal protective equipment (PPE) inventory available in public areas and at meeting room points of entry
  • Required use of face masks for all guests and team members in public areas and meeting spaces, except whilst actively eating, drinking or smoking
  • Industry-leading cleaning, sanitising and disinfecting protocols, with particular attention paid to high-touch areas including doors, tables, chairs, podiums, telephones, in-room control panels, light switches and temperature control panels
  • Expanded disinfecting and cleaning of all permanent equipment (microphones, projectors, screens, etc.) before and after each use

All third-party vendors and contractors entering the space are required to follow Meet SAFE + SOUND protocol.

Hard Rock Hotel & Casino® properties continue to abide by local and government mandated policies regarding events. Whilst event spaces and capabilities may vary based on location, select Hard Rock properties, including Hard Rock Hotel & Casino Atlantic City, are beginning to welcome the MICE community back to highlight its wide range of meeting facilities and showcase the ways in which organisations can successfully and safely return to in-person meetings. Additional properties, including Hard Rock Hotel® at Universal Orlando, are offering event spaces for virtual, in-person and pre-recorded meetings to accommodate various programming needs. Hard Rock Hotels & Casinos also offer varying, flexible cancellation and attrition policies for groups, as well as creative outdoor and private event spaces at select properties.

For additional information about Hard Rock's SAFE + SOUND program, visit www.hardrockhotels.com/safe-and-sound.aspx. Guests looking to book their next meeting or event at a Hard Rock location can visit www.hardrockhotels.com/meetings-and-events.aspx. For more information about Hard Rock Hotels & Casinos, visit www.hardrockhotels.com.

About Hard Rock®

Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 70 countries spanning 309 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Venues, and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook, and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world's largest and most valuable collection of authentic music memorabilia at more than 87,000 pieces, which are displayed at its locations around the globe. In 2023, Hard Rock Hotels was honored by J.D. Power's North America Hotel Guest Satisfaction Index Study as the number one Upper Upscale Hotels brand in Outstanding Guest Satisfaction for the fourth time over the last five years. Hard Rock was also honored by Forbes among the World's Best Employers, as well as Best Employers for Women, Diversity and New Grads, Best Brands for Social Impact, Customer Service All-Star and a Top Large Employer in the Travel & Leisure, Gaming, and Entertainment Industry. HRI became the first privately-owned gaming company designated a U.S. Best Managed Company by Deloitte Private and The Wall Street Journal in 2021, and has since been honored threefold. In the 2022 Global Gaming Awards, Hard Rock was named Land-Based Operator of the Year for the second time in four years. Hard Rock International currently holds investment grades from primary investment rating agencies: S&P Global Ratings (BBB) and Fitch Ratings (BBB). For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com.

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