HENDERSONVILLE, Tennessee — U.S. weekly hotel occupancy reached a 20-week high, according to STR's latest data through 6 March.

28 February through 6 March 2021 (percentage change from comparable week in 2020):

  • Occupancy: 49.0% (-20.5%)
  • Average daily rate (ADR): US$98.30 (-21.9%)
  • Revenue per available room (RevPAR): US$48.13 (-37.9%)

While demand has improved in in many states, most markets remain deep in recessionary territory when indexed to 2019 levels. Year-over-year comparisons with 2020 are beginning to turn favorable as the country hits the one-year anniversary of its earliest pandemic restrictions. Additional insights on the week's performance can be found via STR's Market Recovery Monitor.

Source: STRSource: STR
Source: STR

Aggregate data for the Top 25 Markets showed slightly lower occupancy (46.7%) but higher ADR (US$105.55) than all other markets.

Among the Top 25 Markets, Miami saw the highest occupancy level (66.6%).

Top 25 Markets with the lowest occupancy levels for the week included Oahu Island (30.9%) and Boston (31.7%).A note to editors: All references to STR data and analysis should cite "STR" as the source. Please refrain from citing "STR, Inc." "Smith Travel Research" or "STR Global" in sourcing.

Additional Performance Data
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About STR

STR provides premium data benchmarking, analytics and marketplace insights for the global hospitality industry. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit str.com and costargroup.com.

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