Onefinestay Unveils “Unlock Your Dream Stay” Campaign As The Brand Announces Expansion Across The U.S. And Europe
onefinestay,the leading hospitality name in the private home and villa rental market is excited to announce its “Unlock your dream stay” campaign as the brand celebrates the expansion of its esteemed collection into 14 new destinations across Europe and some of the most coveted mountain resorts in the U.S. From Aspen to Ibiza, onefinestay is inviting guests to discover the best of these destinations, unlocking the finest stays and personalized experiences starting this summer, while introducing mountain chalets to its portfolio in time for the 2021/22 winter season.
Following a continued uptick in demand for private and safe travel experiences, the expansion of the collection, beyond cities, points to onefinestay’s dedication to broaden its footprint across iconic lifestyle destinations. The campaign takes inspiration from the places we’ve been dreaming of visiting to create memorable times with friends and family. In bringing to life the campaign concept, onefinestay worked with artists to depict the idea, or dream, of the perfect stay.
Hot off the recent launch in Cannes, France, and the Greek island of Santorini, new onefinestay destinations throughout the sun-drenched Mediterranean will see the latest handpicked villas available in Ibiza, Mallorca and Costa del Sol in Spain; and St. Tropez, Corsica and Provence in France. In the U.S. new chalets will offer guests entrée into renowned Rocky Mountain ski areas with locations in Aspen, Breckenridge, Steamboat Springs, and Telluride, Colorado in addition to Jackson Hole, Wyoming and Park City, Utah. Along with new villas in existing destinations such as Sicily, Tuscany, and the Amalfi Coast of Italy; Mykonos in Greece, the Caribbean islands of Anguilla, St. Lucia, St. Barts, Antigua and more, this expansion will grow onefinestay’s collection by more than 500 homes.
The jewel in the crown among the U.S. mountain destinations is Aspen where the onefinestay team will be unlocking experiences in the chalets and beyond, from snowshoeing excursions that explore the natural beauty of Aspen, to arranging a ‘ski butler’ service that brings the ski shop to guests for personal fittings, or having a local chef prepare the ultimate Alpine feast in the chalet - there is something for the whole family to enjoy and experience the best that Aspen has to offer. While in Europe, onefinestay unlocks the best of Ibiza, inviting guests to discover the grown-up side of the White Isle, from its rich history and culture, thriving restaurant scene, farm-to-table dining and secluded beaches. True to the brand’s uncompromised level of service and attention to detail, each stay will be professionally managed to ensure guests receive round-the-clock support from a dedicated concierge team, who will tailor their stay beyond the home, arranging anything from local tours, culinary experiences, grocery delivery, housekeeping, nanny services, fitness and ski instructors, in-home spa treatments, car rentals - and more.
“We are excited to launch our first-ever brand campaign to announce our new villas & chalets. We meticulously chose locations that are bursting with classic appeal and timeless beauty. In a moment when we are most eager to reunite with friends and family, we’ve taken an imaginative approach to curate new experiences that promise to unlock the very best of our destinations. Guests come to us to turn their dream stays into reality using our insider knowledge of these places, homes with exclusive amenities and our renowned concierge service”. said Amanda Dyjecinski, onefinestay’s Chief Brand and Marketing Officer.
About Accor, a world-leading hospitality group
Accor is a world-leading hospitality group offering stays and experiences across more than 110 countries with over 5,600 hotels and resorts, 10,000 bars & restaurants, wellness facilities and flexible workspaces. The Group has one of the industry's most diverse hospitality ecosystems, encompassing around 45 hotel brands from luxury to economy, as well as Lifestyle with Ennismore. ALL, the booking platform and loyalty program embodies the Accor promise during and beyond the hotel stay and gives its members access to unique experiences. Accor is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity, and inclusivity. Accor's mission is reflected in the Group's purpose: Pioneering the art of responsible hospitality, connecting cultures, with heartfelt care. Founded in 1967, Accor SA is headquartered in France. Included in the CAC 40 index, the Group is publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information, please visit group.accor.com or follow us on X, Facebook, LinkedIn, Instagram and TikTok.
