RedDoorz launches a new midscale hotel brand as part of its strategy to build the largest tech driven hospitality company in Southeast Asia
- The first Sunerra Hotel was officially launched last week in Jakarta, Indonesia.
- The company has also grown the footprint of SANS Hotels in six major cities in Indonesia and is now gearing up to launch the first SANS Hotel in the Philippines.
- RedDoorz has recently added new hotel brands to its platform across economy lifestyle, extended stays and midscale segments in addition to its namesake budget hotel brand.
Singapore - RedDoorz, Southeast Asia’s largest and fastest-growing, technology-driven hotel management and booking platform, announced the launch of Sunerra Hotels, which marks the company’s first foray in the midscale hotel segment (three stars and above). The launch cements RedDoorz’s vision to become an ecosystem of multiple hospitality and accommodation products, each of them backed by distinct brands and catering to the different needs of consumers in Southeast Asia: from no-frills budget stays to more design-inspired better experiences and even extended stays offerings.
In November 2020 RedDoorz had also launched SANS Hotels, a trendy economy lifestyle hotel brand that primarily targets millennial and Gen Z's customers, which can now be found in 10 different locations across 7 cities in Indonesia and the Philippines.
“The brand vision behind Sunerra Hotels aims to provide an experience that inspires unforgettable moments and sparks the joy of travel and discovery by creating delightful experiences rooted in local art, beautiful design, bold flavours and gastronomy. We envision Sunerra Hotels to be the perfect hotel choice for the modern travelers who value comfort, local flavors and a memorable hospitality experience at the best value in the market.”, said Liviu Nedef, Chief Marketing Officer, RedDoorz.
The first Sunerra hotel has 142 rooms across four categories and includes premium hotel facilities such as swimming pool & spa, fitness and health center, Sunerra signature food and drinks menu inspired by Indonesian and international cuisines.
"We are very excited to announce the launch of Sunerra Hotels as we get ready for our next phase of growth. Despite the difficult macro environment of last year, we remain deeply committed to building the future of hospitality in Southeast Asia and Sunerra, our first midscale brand, brings us closer in realising our ambitious vision for the company and the region," said Amit Saberwal, Founder and CEO, RedDoorz.
Sunerra Hotel marks the company’s third brand launch since 2020 after SANS, a trendy, design inspired economy lifestyle hotel brand, and KoolKost, an extended stay co-living brand in Indonesia that allows long term guests to rent rooms under flexible leases.
Customers can book stays at Sunerra Hotel via the RedDoorz mobile application, which is available on both Android and iOS mobile devices, or via its dedicated brand website (www.sunerra.com).
About RedDoorz
RedDoorz is Southeast Asia's largest and fastest-growing, technology-driven hotel management company offering affordable accommodations for everyone. With a vision to enable people to travel more and provide affordable, reliable stays in all major cities and destinations across the region, RedDoorz is disrupting the hospitality industry by transforming the fragmented supply inventory into branded, standardized accommodations and leveraging its strong technology platform to drive consumer demand. The firm's new multi-brand approach is aimed to cater to the different needs of travellers, be it RedDoorz Budget (economy budget), SANS Hotels (economy lifestyle), KoolKost (extended-stay community living) and Sunerra Hotels (midscale hotel segment).
Founded in 2015, the company has grown into a regional powerhouse with operations in Indonesia, Singapore, the Philippines and Vietnam. RedDoorz is transforming how people travel and live in Southeast Asia by providing an ecosystem of accommodation products backed by distinct brands, world-class technology and local operations expertise.
For more information, please visit www.reddoorz.com.
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