Source: HFTP

As the 2021 Hospitality Industry Technology Exposition and Conference (HITEC®) nears, the event is ramping up its program and getting ready to welcome back the industry after a year off from taking place in-person. Now producers Hospitality Financial and Technology Professionals (HFTP®) is planning for increased capacity as it was just given word from the convention center that there will be no attendance limitations. In consideration of the ongoing pandemic, health safety guidelines and protocols will remain in place for the protection of all attendees. HITEC North America is September 27-30, 2021 at the Kay Bailey Hutchison Convention Center in Dallas, Texas USA.

"The hospitality industry is starting to build back business as restrictions are lifted and people are ready to travel again; but this does not mean business as usual." said HFTP CEO Frank Wolfe, CAE. "Rather, hospitality organizations over the past year-and-a-half have made numerous updates to their business models, implemented new technology and are challenged with changing guest expectations. HITEC will be a great opportunity to come and directly see how these have been addressed and hear first-hand on what has and hasn’t worked."

HITEC Dallas has scheduled a four-day education program addressing the biggest industry topics such as: emerging technology in F&B, decentralized ID, direct distribution vs. third-parties, hyper-personalization, defining a digital hotel, ethical conundrums in technology, pressing cybersecurity threats and more. In addition, HITEC features an exhibit hall which will host over 250 solution providers displaying a range of products and services to support the hospitality technology industry.

Just announced is the HITEC Dallas Closing General Session Speaker: cybercrime expert John Sileo who will speak on September 30, from 2:15-3:30 p.m. CDT. John lost everything to cybercrime, including his multi-million-dollar software company and two years while facing jail time for cybercrimes he did not commit. He shares his experiences worldwide to keep others from suffering a similar fate. A keynote speaker, award-winning author and cyber-tech expert, John has been featured on 60 Minutes and Anderson Cooper, contributed to The Wall Street Journal and spoken for clients ranging from the Pentagon to Amazon, the Small Business Administration to Schwab.

Co-located with HITEC Dallas is the HFTP Annual Convention with a program that centers on financial management topics for clubs and hotels, along with complementary subjects such as tax law, human resources, leadership development and technology. HITEC Full Conference registrants have access to the Annual Convention education program, a unique opportunity to expand the HITEC experience.

For more information about HITEC and HFTP's other international activities, contact the HFTP Meetings & Special Events Department at [email protected] or visit www.hftp.org and www.hitec.org .

About HFTP

Hospitality Financial and Technology Professionals (HFTP®), established in 1952, is a hospitality nonprofit association headquartered in Austin, Texas USA with an offices in the EU. HFTP is recognized as a group supporting the finance and technology segments of the hospitality industry with an international network of members and stakeholders. HFTP offers expert networks, educational resources, career development programs, research, leadership opportunities and conferences and events. HFTP produces international events throughout the year, including the world's largest hospitality technology tradeshow and conference brand: HITEC. In addition, it oversees the hospitality-specific Pineapplesearch.com® and the Uniform System of Accounts for the Lodging Industry (USALI), Hotel-Online and Hospitality Upgrade Magazine. For more information about HFTP, visit www.hftp.org.

Eliza Selig
Staff VP, Marketing and Communications
+1 512 220 4026
HFTP

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