Tripadvisor reveals Thanksgiving travel trends
With another major travel holiday right around the corner, Tripadvisor has the latest data on Americans’ Thanksgiving travel plans.
Just over a third of Americans (34%) report planning to travel for Thanksgiving this year.
This number rises to 52% of Gen Z and 49% of Millennials. Notably, much of the travel being booked currently is last-minute, so there is a chance the number of Americans hitting the road rises as we get closer to the holiday. And for context, over half (55%) of Americans report planning to travel this winter (from November 1 through January 1). More details on trends for the winter season can be found here.
Fast facts:
- Travel distance: 55% of Thanksgiving travelers are staying within two hours from home, 39% are staying domestic, and 6% are venturing international.
- Average length of stay: three nights.
- When to watch the roads: Most popular check in dates are November 24 (day before Thanksgiving), November 25 (Thanksgiving), and November 23, respectively.
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Fuller flights:
62% will drive to their destination, but 29% will fly, as the number of Americans hitting the skies is rising once again. - Average trip price: $1,005 (for context, the average booking value of everyone that booked a trip between September 1 and October 29 is $886, so people are definitely willing to spend more this Thanksgiving, presumably to see family).
- Travel buddies: 45% are traveling with household family, 23% are going alone.
- Purpose of trip: 65% are visiting family, while 24% are getting out of dodge for a vacation.
Most popular destinations Americans are heading this Thanksgiving are below.
About Tripadvisor
The Tripadvisor Group operates as a family of brands that connects people to experiences worth sharing, and aims to be the world's most trusted source for travel and experiences. We leverage our brands, technology, and capabilities to connect our global audience with partners through rich content, travel guidance, and two-sided marketplaces for experiences, accommodations, restaurants, and other travel categories. The subsidiaries of Tripadvisor, Inc. (Nasdaq: TRIP), own and operate a portfolio of travel media brands and businesses, including Tripadvisor, Viator, and TheFork.
