Deutsche Hospitality has another fabulous success to report. Steigenberger Hotels & Resorts has achieved first place in the “Hotels” category of the “2021 Brand of the Year” rankings produced by polling institute YouGov and the business newspaper Handelsblatt. This makes it 2021’s most popular hotel brand. The results of the survey are based on more than 900,000 online interviews conducted by YouGov in the period from 1 September 2020 to 31 August 2021. YouGov has now joined with its cooperation partner Handelsblatt to present the best five brands within the respective categories. As far as the hotel sector is concerned, Steigenberger Hotels & Resorts leads the way with a YouGov BrandIndex of 39.5. Steigenberger Hotels & Resorts is also the only German hotel company to make it into the “top 5” for 2021 alongside its umbrella brand Deutsche Hospitality.

Marcus Bernhardt, CEO of Deutsche Hospitality, said: “We have been able to secure first position because of the collective performance put in by all our staff, including the Front Office, housekeeping, the directors and our colleagues at Corporate Office. All the hotels have pulled together. We are very proud of this team. Its members offer our guests the very best level of service every single day.”

Denis Hüttig, Vice President of Steigenberger Hotels & Resorts, added: “The feedback provided by guests is always the key measure of how we are doing on a daily basis. I am therefore even more delighted that this great award reflects the esteem in which the guests hold our team.”

Customers were asked to provide evaluations in various areas, including general impression, quality, value for money, satisfaction, willingness to recommend the company in question and employer image. Positive and negative consumer views were then set off against one another in order to produce an overall score.

It is important to remember that, in order to be admitted to the annual rankings, brands must have been tracked in online surveys relating to the YouGov BrandIndex at least within the past 100 days. They must also enjoy a minimum awareness level of 20 percent amongst the German population aged over 18.

About H World International

H World International combines the strengths of seasoned brands with international hotel expertise. The company is represented in Europe, the Middle East, India and Africa, as well as in the Asia-Pacific region, and is advancing expansion with a balanced blend of lease, management, and franchise hotels. Nine unique brands are united under the umbrella of H Rewards – the consumer-focused and simple booking platform and unique loyalty program with more than 218 million members worldwide. H World International is part of H World, one of the world's largest and fastest growing hotel groups. Further information is available at int.hworld.com.

Steigenberger Icons are extraordinary hotels that combine unique historical value with modern concepts. Steigenberger Porsche Design Hotels combine the distinctive Porsche Design Lifestyle with hospitality and service. At Steigenberger Hotels & Resorts, guests enjoy an unforgettable and top-class hotel experience. Jaz in the City is a lifestyle brand concentrating on music: always in sync, lively, and unique. House of Beats supports local heroes and is an innovative brand with an uncompromising community approach. IntercityHotel is synonymous with flexible mobility and central locations and offers high standards for design and comfort. Maxx stands for what is most important in the mid-scale range of the market. Zleep Hotels offer Danish design, quality, and Scandinavian simplicity at an affordable price. Ji Hotel serves guests with a reserved eastern aesthetic, well-designed technology, and plenty of room for individuality. Book your stay at hrewards.com.

Sven Hirschler
+49 696 656 4422
H World International