We Need Hotel Rooms for Displaced Families — Source: The Bench

Created by a group of hospitality industry veterans, www.Hospitality-Helps.org has been launched to connect Ukrainian residents who are seeking shelter with hotels around Europe that provide free accommodation.

The global #HospitalityHelps initiative has been set up with one goal: to provide temporary hotel accommodation to Ukrainian residents, who are forced to leave their homes as a result of the war. Many families have already sought refuge through this initiative, and hundreds are expected to be accommodated in the coming days. To date, the initiative has 89 supporting hotels in 16 countries and this number is growing every day.

#HospitalityHelps calls on hoteliers to contribute hotel room nights on the platform, powered by HotelSwaps, in the following countries: Austria, Germany, Hungary, Moldova, Poland, Romania, Slovakia, and The Czech Republic. Hotels can contribute their room nights by by clicking here. There is no minimum required room night donation, but each reservation will be of up to 5 nights in double rooms.

According to the UN, more than one million people have fled Ukraine. Most of these are women and children, occasionally accompanied by senior family members. They are traumatised, tired, and scared and fear for their loved ones who have been left behind.

Initiators of #HospitalityHelps are PKF Hospitality Group, HotelSwaps, Zoocha, The Bench and Moodley, supported by many others who have volunteered to help.

About The Bench

The Bench has built a legacy as a global curator of opportunity, designing transformative forums and summits that empower the hospitality and travel industries to connect, innovate, and thrive. With over two decades of expertise, The Bench creates platforms that go beyond transactions to inspire collaboration and drive meaningful change.

Each event brings together government leaders, tourism ministries, global travel associations, leading hospitality brands, hotel owners and investors, airlines, destination developers, and more. From flagship gatherings like FHS World (formerly AHIC) and FHS Saudi Arabia, to the Africa Hospitality Investment Forum (AHIF) and AviaDev, The Bench creates events where ideas spark, relationships deepen, and investments take flight.

The Bench thrives on fostering dynamic and forward-looking dialogues, uniting industry pioneers to address challenges, seize opportunities, and co-create the future. Each event is crafted to deliver more than just connections - it's about transforming ideas into action and building a better tomorrow.

Discover more at thebench.com.

About FHS Saudi Arabia

Dates: 11-13 May 2025

Location: Mandarin Oriental Al Faisaliah, Riyadh, Saudi Arabia

Sponsors: Mandarin Oriental Al Faisaliah, Riyadh and Al Khozama Investment as Host Sponsors; Taiba Investments as Founding Partner; Al Rajhi Bank, NEOM, Red Sea Group, Saudi Icon, Saudi Hospitality Company (PIF), Amsa Hospitality, TDF, The Ascott as Strategic Partners; Accor, Rotana, ClubMed, Radisson Hotel Group as Headline Sponsors; Aleph Hospitality, ARC-IDC, Ark People Solutions, AtkinsRealis, Compass Project Consulting, Domus Managed Housing, Golden Tulip MENA / Louvre Hotels Group, IHCL, Knight Frank, Melia Hotels, Minor Hotels, Quo, Rove and Wyndham Hotels & Resorts as Sponsors; Shaza Hotels, Time Hotels, Valor Hospitality and WhiteWater as Exhibitors.

Anne Bleeker
In2 Consulting
+971 56 603 0886
The Bench