Source: UN Tourism
Source: UN Tourism

UNWTO has been recognized for asserting the values of tourism and promoting the sector as a pillar of peace and recovery. At an informal meeting of EU Tourism Ministers, the French Presidency of the European Council welcomed the leadership of UNWTO and noted the strong unity of the sector in the face of an historic challenge.

Addressing delegates, the UNWTO Secretary-General Zurab Pololikashvili warned of the ‘triple threat’ of the ongoing COVID-19 pandemic, the climate emergency and war in Europe. Since the start of the invasion of Ukraine by the Russian Federation, UNWTO has added its voice to the strong condemnation of the wider United Nations system and other international bodies. In Dijon, representatives of the French Presidency were joined by Ministers from across the region in commending the unequivocal stance taken by the UNWTO leadership.

Tourism as a beacon of peace and hope

Secretary-General Pololikashvili stressed that, in the face of such challenges, “tourism has an active role to play in reasserting our shared values and promoting peace, adding that it is a role the sector is fulfilling. “Just as we did during the pandemic, we are seeing the best of tourism, and this support will grow in size, scope and power over the days ahead,” he added.

As the Ministers of Tourism of the 27 EU states met in person for the first time since the start of the pandemic, UNWTO also made the case for enhanced cooperation and solidarity. “We are stronger together,” Secretary-General Pololikashvili told the conference, which also featured the participation of European Commissioner for the Internal Market, Thierry Breton. All of the delegates were urged to recognize the key role that the restart of tourism will play in promoting international solidarity and in providing hope for millions of people in every global region.

Tourism’s Restart Underway

UNWTO has welcomed the steady lifting and easing of the travel restrictions introduced in response to the pandemic. As of 15 March, seven countries around the world have completely lifted their COVID-19 related restrictions, fully in line with the recommendations of UNWTO and the World Health Organization (WHO, and Ministers of the 27 EU member states were urged not lose focus on the challenges still standing in the way of the sector’s recovery.

The UNWTO Secretary-General called on the EU governments to provide tourism with the support it needs to make a difference, while also commending the recovery plans of many EU member states. “Targeted help for tourism will benefit every level of the sector, most notably small and medium-sized businesses and individual workers”, which represent up to 80% of the tourism sector, he said. He also made clear that now is the time for tourism to step up its climate action commitments, with cooperation again cited as the essential foundation for building a more sustainable and resilient sector.

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About UN Tourism

The World Tourism Organization (UN Tourism) is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism.

As the leading international organization in the field of tourism, UN Tourism promotes tourism as a driver of economic growth, inclusive development and environmental sustainability and offers leadership and support to the sector in advancing knowledge and tourism policies worldwide.

Our Priorities

Mainstreaming tourism in the global agenda: Advocating the value of tourism as a driver of socio-economic growth and development, its inclusion as a priority in national and international policies and the need to create a level playing field for the sector to develop and prosper.

Promoting sustainable tourism development: Supporting sustainable tourism policies and practices: policies which make optimal use of environmental resources, respect the socio-cultural authenticity of host communities and provide socio-economic benefits for all.

Fostering knowledge, education and capacity building: Supporting countries to assess and address their needs in education and training, as well as providing networks for knowledge creation and exchange.

Improving tourism competitiveness: Improving UN Tourism Members' competitiveness through knowledge creation and exchange, human resources development and the promotion of excellence in areas such as policy planning, statistics and market trends, sustainable tourism development, marketing and promotion, product development and risk and crisis management.

Advancing tourism's contribution to poverty reduction and development: Maximizing the contribution of tourism to poverty reduction and achieving the SDGs by making tourism work as a tool for development and promoting the inclusion of tourism in the development agenda.

Building partnerships: Engaging with the private sector, regional and local tourism organizations, academia and research institutions, civil society and the UN system to build a more sustainable, responsible and competitive tourism sector.

Our Structure

Members: An intergovernmental organization, UN Tourism has 160 Member States, 6 Associate Members, 2 Observers and over 500 Affiliate Members.

Organs: The General Assembly is the supreme organ of the Organization. The Executive Council take all measures, in consultation with the Secretary-General, for the implementation of the decisions and recommendations of the General Assembly and reports to the Assembly.

Secretariat: UN Tourism headquarters are based in Madrid, Spain. The Secretariat is led by the Secretary-General and organized into departments covering issues such as sustainability, education, tourism trends and marketing, sustainable development, statistics and the Tourism Satellite Account (TSA), destination management, ethics and risk and crisis management. The Technical Cooperation and Silk Road Department carries out development projects in over 100 countries worldwide, while the Regional Departments for Africa, the Americas, Asia and the Pacific, Europe and the Middle East serve as the link between UN Tourism and its 160 Member States. The Affiliate Members Department represents UN Tourism's 500 plus Affiliate members.

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