Mountain and Snow Tourism Summit Looks to Sustainable Future

Held as part of the UN Year of Sustainable Mountains, the Congress focused on the recovery of tourism and on an approach to the future based on understanding the tourist’s needs while also preserving natural and cultural resources. Also on the agenda was ensuring the well-being of mountain communities and addressing issues such as innovation, sustainability and digital transformation.

Tourism as a beacon of hope

During his official visit to Andorra, UNWTO Secretary-General Zurab Pololikashvili met with Prime Minister Xavier Espot Zamora and the Minister of Foreign Affairs Ms. Maria Ubach Font, discussing their existing partnership and identifying possibilities for further collaboration in the future. At the Congress, Mr Pololikashvili highlighted the sector’s unique ability to provide hope in difficult times. “We can show the world that tourism stands united, that our sector can offer answers and generate the trust that we all need in such difficult times,” he said.

Prime Minister Xavier Espot Zamora said: “The World Congress on Snow and Mountain Tourism, which is held biannually in Andorra, is an excellent forum for debate on the sustainable development of tourism. Our country works intensely with projects to improve the quality of tourist services, diversify the offers and maximize the experience of tourists.”

High-level participation

Over 400 participants from 23 countries gathered in Andorra, which has organized the bi-annual event in partnership with UNWTO since its inception. Among this year’s participants were private and public sector as well as the Ambassadors to Andorra or Spain of Cabo Verde, Bulgaria, France, Guinea-Bissau, Kazakhstan, Spain and Saudi Arabia, a show of the importance and opportunities for cooperation in this area. More than 200 participants also joined online. Speakers included, among others, the Atout France, Andorran Michelin Start Chef Jordi Grau, Slow Food Travel, the Basque Culinary Centre (BCC), the Adventure Travel Trade Association (ATTA), Huttopia, Intrepid Travel, Tourism Declares a Climate Emergency, Cluster Montagne in France and a series of startups.

Minister of Tourism of Andorra, Jordi Torres Falcó concluded: “As we have seen over these two days, only together and building synergies, can we make tourism recovery solid as the future of tourism sustainable in its three pillars – environmental, social and economic.”

A high-level panel on policies for mountain tourism, made up of Jordi Torres Falcó, Minister of Tourism and Telecommunications of Andorra; Dauren Abayev, Minister of Culture and Sports of Kazakhstan; Simon Zajc, Secretary of State, Ministry of Economic Development and Technology of Slovenia; Fernando Valdés; Secretary of State for Tourism of Spain, Sofia Zacharaki, Viceminister of Tourism of Greece and Massimo Garavaglia, Minister of Tourism of Italy (stressed the importance of creating a strong adequate governance that brings together different levels of government and the private sector, addressing climate change and invest in infrastructure.

Alongside this, promoting and growing gastronomy and wellness emerged as key priorities for the future of mountain tourism. Further recommendations from the Congress included the need to monitor tourism in mountains and its impact to better manage resources and waste produced, respecting destinations’ carrying capacity and empower mountain communities.

Tourism for rural development

The Summit provided an opportunity for the UNWTO leadership visit Ordino, recently included in the UNWTO Best Tourism Villages Upgrade Programme. Here, Secretary-General Pololikashvili recalled how tourism can be a driver of rural development, promoting the promotion and preservation of local culture and values.

About UN Tourism

The World Tourism Organization (UN Tourism) is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism.

As the leading international organization in the field of tourism, UN Tourism promotes tourism as a driver of economic growth, inclusive development and environmental sustainability and offers leadership and support to the sector in advancing knowledge and tourism policies worldwide.

Our Priorities

Mainstreaming tourism in the global agenda: Advocating the value of tourism as a driver of socio-economic growth and development, its inclusion as a priority in national and international policies and the need to create a level playing field for the sector to develop and prosper.

Promoting sustainable tourism development: Supporting sustainable tourism policies and practices: policies which make optimal use of environmental resources, respect the socio-cultural authenticity of host communities and provide socio-economic benefits for all.

Fostering knowledge, education and capacity building: Supporting countries to assess and address their needs in education and training, as well as providing networks for knowledge creation and exchange.

Improving tourism competitiveness: Improving UN Tourism Members' competitiveness through knowledge creation and exchange, human resources development and the promotion of excellence in areas such as policy planning, statistics and market trends, sustainable tourism development, marketing and promotion, product development and risk and crisis management.

Advancing tourism's contribution to poverty reduction and development: Maximizing the contribution of tourism to poverty reduction and achieving the SDGs by making tourism work as a tool for development and promoting the inclusion of tourism in the development agenda.

Building partnerships: Engaging with the private sector, regional and local tourism organizations, academia and research institutions, civil society and the UN system to build a more sustainable, responsible and competitive tourism sector.

Our Structure

Members: An intergovernmental organization, UN Tourism has 160 Member States, 6 Associate Members, 2 Observers and over 500 Affiliate Members.

Organs: The General Assembly is the supreme organ of the Organization. The Executive Council take all measures, in consultation with the Secretary-General, for the implementation of the decisions and recommendations of the General Assembly and reports to the Assembly.

Secretariat: UN Tourism headquarters are based in Madrid, Spain. The Secretariat is led by the Secretary-General and organized into departments covering issues such as sustainability, education, tourism trends and marketing, sustainable development, statistics and the Tourism Satellite Account (TSA), destination management, ethics and risk and crisis management. The Technical Cooperation and Silk Road Department carries out development projects in over 100 countries worldwide, while the Regional Departments for Africa, the Americas, Asia and the Pacific, Europe and the Middle East serve as the link between UN Tourism and its 160 Member States. The Affiliate Members Department represents UN Tourism's 500 plus Affiliate members.

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