UNWTO has launched the second edition of its global flagship competition under the name of “Awake Tourism Challenge”. The competition will identify innovators who are advancing solutions to 6 different challenges, as well contributing to the achievement of the Sustainable Development Goals (SDGs).

For the 2022 challenge, UNWTO will focus on specific areas that can help the recovery of the tourism sector in a disruptive way, and which deserve extra attention right now, namely:

  • Community involvement: 80% of people living in ‘extreme poverty’ live in rural communities while domestic, rural and eco-tourism have emerged as the most popular travel choices.
  • Green and blue economies: Tourism can be a source of economic opportunities and at the same time protect natural ecosystems.
  • Ecological and Sustainable Capital Creation: Sustainable capital has the potential to optimize resource usage, reduce greenhouse gas emissions and provide a competitive advantage for businesses.
  • Tourism Tech for Good: Advancements in technology have revolutionized the sector, especially since the start of the pandemic. Artificial Intelligence, crypto, block chain, metaverse, NFTs are welcome in this category.
  • Tourism Education: Despite representing 10% of the world’s jobs, there is a need for updated data, and new tools for education and skills development.
  • Women Empowerment: Women tend to be concentrated in the lowest paid and lowest status jobs in tourism. Startups with a gender focus can be an important contributor to equality.

Organized in collaboration with Wakalua, the first global innovation hub for tourism, powered by Ávoris, the competition also counts on the support of a number of major partners, including; SPARK, the Innovation Hub of Les Roches from the Sommet Education group, and Ankh Impact Ventures (AIV), an impact-driven venture capital investment platform with a gender and racial equity lens. It also counts on strong public and private sector backing, with Qatar Airways and Qatar Tourism, Singapore Tourism Board, KPMG, MasterCard, Amadeus, IE University, Telefonica, Wayra, ClarkeModet, The FarCo, BBVA, MentorDay, Finnova, Google for Startups, The Valley Digital Business School, the Future Food Institute and the Inter-American Development Bank all on board.

UNWTO Secretary-General Zurab Pololikashviki said: “The return of tourism is a chance to awaken its potential to transform lives. UNWTO is calling on startups everywhere to put forward their ideas for meeting the biggest challenges our sector is facing and for making tourism a champion of the Sustainable Development Goals.”

Startups are invited to participate provided that they:

  • Apply to 1 of the 6 challenges
  • Include 1 or more SDGs
  • Are innovative in nature and provide value-added solutions
  • Are sustainability-driven
  • Are scalable, with potential for international growth and potential to be applied in corporations and destinations (countries, regions)
  • Are an Early Stage or Series A startups
  • Have a tested pilot and business plan
  • Have been accelerated before
  • Have a full-time team already in place

The 12 most disruptive startups (2 for each of the Challenges) will be given support to scale-up. UNWTO will present the best ideas to its Member States, Affiliate Members and investors, providing them with a unique networking opportunity. Additional benefits include the chance to pitch at a special UNWTO Demo Day and access to technological support and to the UNWTO Innovation network, as well as a curated mentorship programme with both one-on-one and group training sessions on key topics such as Intellectual Property, sustainability in business and leadership, possible seed funding for female Startup founders from Ankh Impact Ventures, and incubation for 3 months at the SPARK Innovation Lab.

Applications are now open and will close 31 June 2022. The winning startups will be announced in October. To find out more and to apply, visit the webpage of the UNWTO Awake Tourism Challenge.

UNWTO SDGs Global Startup Competition 2020 Edition

The 2020 edition was supported by more than 25 partners from across the global innovation ecosystem and attracted over 10,000 participants from 150 countries. The winners had the opportunity to meet Ministers, corporations, investors at the Final Event in Madrid and they have been connected to funding opportunities and pilot projects.

Since 2018, top startups have raised over US$214 million in funding through the UNWTO Innovation Network.

RELATED LINKS

About UN Tourism

The World Tourism Organization (UN Tourism) is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism.

As the leading international organization in the field of tourism, UN Tourism promotes tourism as a driver of economic growth, inclusive development and environmental sustainability and offers leadership and support to the sector in advancing knowledge and tourism policies worldwide.

Our Priorities

Mainstreaming tourism in the global agenda: Advocating the value of tourism as a driver of socio-economic growth and development, its inclusion as a priority in national and international policies and the need to create a level playing field for the sector to develop and prosper.

Promoting sustainable tourism development: Supporting sustainable tourism policies and practices: policies which make optimal use of environmental resources, respect the socio-cultural authenticity of host communities and provide socio-economic benefits for all.

Fostering knowledge, education and capacity building: Supporting countries to assess and address their needs in education and training, as well as providing networks for knowledge creation and exchange.

Improving tourism competitiveness: Improving UN Tourism Members' competitiveness through knowledge creation and exchange, human resources development and the promotion of excellence in areas such as policy planning, statistics and market trends, sustainable tourism development, marketing and promotion, product development and risk and crisis management.

Advancing tourism's contribution to poverty reduction and development: Maximizing the contribution of tourism to poverty reduction and achieving the SDGs by making tourism work as a tool for development and promoting the inclusion of tourism in the development agenda.

Building partnerships: Engaging with the private sector, regional and local tourism organizations, academia and research institutions, civil society and the UN system to build a more sustainable, responsible and competitive tourism sector.

Our Structure

Members: An intergovernmental organization, UN Tourism has 160 Member States, 6 Associate Members, 2 Observers and over 500 Affiliate Members.

Organs: The General Assembly is the supreme organ of the Organization. The Executive Council take all measures, in consultation with the Secretary-General, for the implementation of the decisions and recommendations of the General Assembly and reports to the Assembly.

Secretariat: UN Tourism headquarters are based in Madrid, Spain. The Secretariat is led by the Secretary-General and organized into departments covering issues such as sustainability, education, tourism trends and marketing, sustainable development, statistics and the Tourism Satellite Account (TSA), destination management, ethics and risk and crisis management. The Technical Cooperation and Silk Road Department carries out development projects in over 100 countries worldwide, while the Regional Departments for Africa, the Americas, Asia and the Pacific, Europe and the Middle East serve as the link between UN Tourism and its 160 Member States. The Affiliate Members Department represents UN Tourism's 500 plus Affiliate members.

UN Tourism Communications Department
+34 91 567 8100
UN Tourism

View source

Related