Outrigger Hospitality Group Joins World Tourism Association for Culture and Heritage
Premier beach resort brand Outrigger Hospitality Group has joined the World Tourism Association for Culture and Heritage (WTACH.org) as part of its larger ESG (environment, social, governance) initiative.
“WTACH’s ambition to respect and conserve local culture is fully aligned with ‘The Outrigger Way’ - our corporate foundation of caring for host, guest and place,” said Monica Salter, Vice President of Corporate Communications and Social Responsibility.
“We’re grateful to be part of a network of like-minded organisations to protect and preserve cultural uniqueness through respectful engagement with local communities and custodians,” she said.
The Outrigger Way values system originated from Hawaii’s culture of hospitality. It embraces local traditions and cultures in all of the places that Outrigger operates. Whether in Fiji, Thailand, Mauritius, Hawaii or The Maldives, the host culture is of crowning importance at Outrigger and is incorporated in signature guest experiences.
Founded in 2019 as a not-for-profit membership organisation, WTACH seeks to ensure that the unique attributes, history and cultural values of the world’s tourism-related communities are celebrated and preserved for generations to come.
“Travel and tourism, when done right, can be one of the great protectors of local cultural heritage and a force for good,” said Mr Nigel Fell, President and CEO of WTACH.
“We look forward to offering Outrigger extra support, training and tools to enhance the already solid work it is doing on tourism sustainability practices in the Pacific, Asia and Indian Ocean regions,” said Fell.
As an example of cultural support, Outrigger in March unveiled the A’o Cultural Centre in the lobby of the Outrigger Reef Waikiki Beach Resort as part of a USD $80 million transformation. Through art and historical artefacts, Outrigger’s aim, at the centre, is to showcase Hawaii’s seafaring heritage, in partnership with the Polynesian Voyaging Society, local artists, Bishop Museum – designated the Hawaii State Museum of Natural and Cultural History – and Friends of Hawaiiloa and Hokulea, a non-profit dedicated to Hawaiian canoe building traditions.
ABOUT THE WORLD TOURISM ASSOCIATION FOR CULTURE AND HERITAGE
The World Tourism Association for Culture and Heritage (WTACH) is the global authority on the protection and preservation of cultural heritage assets through the development of responsible and sustainable tourism practices and policies. As a globally recognised and respected NGO it brings together public, private, community-based and specialist academic sector organisations to assist Governments, Donors, Destinations and the Tourism sector to achieve their long-term goals and objectives whilst minimising the risks associated with inadequate or ineffective Cultural Heritage Tourism (CHT) planning. WTACH is a not-for-profit membership organisation that seeks to ensure that the unique attributes, history and cultural values of the world’s communities are celebrated and preserved for generations to come. More at WTACH.org. Contact: [email protected].
About Outrigger Hospitality Group
For 75 years, Outrigger has charted a journey of discovery – expanding from Hawaii to premier resort destinations including Fiji, Mauritius, Thailand and the Maldives. The privately held hospitality company invites guests to "Come Be Here' with authentic Signature Experiences and the Outrigger DISCOVERY loyalty programme. Outrigger's multi-branded portfolio includes Outrigger® Resorts, OHANA Hotels by Outrigger®, Hawaii Vacation Condos by Outrigger®, Kapalua Villas Maui and Honua Kai Resort & Spa Maui while also managing select properties from top international hotel brands including Embassy Suites by Hilton®, Best Western® and Hilton Grand Vacations®. Find out more at Outrigger.com or visit @OutriggerResorts on Facebook, Instagram and Twitter.
Ken Scott
ScottAsia Communications
(+44) 7949 077959
Outrigger
