388 Ventures and Life House Open The Lenox Collection in the Berkshires
LENOX, Mass. - Following extensive renovations, three storied boutique properties located in downtown Lenox are reopening together as part of The Lenox Collection, a newly reimagined family of inns connected by their deep historical roots in the town and elevated contextual design. As part of the reopening is Ophelia’s, a 66-seat restaurant and bar offering farm-to-table comfort food in an intimate indoor-outdoor setting, with locally sourced ingredients and curated cocktail list. New York-based firm 388 Ventures acquired the properties in 2021 and brought on independent hotel management company, Life House, to lead design and branding, as well as oversee all hotel and F&B operations leveraging their tech-enabled management platform.
At the heart of the collection is the Whitlock – formally The Church Street Inn – built in 1771 by John Whitlock, a local farmer who turned his two-room farmhouse into an inn for stagecoach travelers. The property now takes cues from its natural surroundings with a rustic and warm feel reminiscent of its farmhouse origins. The Whitlock’s bar and restaurant, Ophelia’s, pays homage to the ingredients and labors of the hotel’s namesake. With locally-inspired farm-to-table cuisine with dishes featuring herbs & garnishes from local purveyors, Ophelia’s is already becoming a favorite among locals, guests, and downtown passersby.
Located in the historic center of town is The Constance – formally the Rookwood Inn – which was built in 1825 as The Williams Tavern. In the 1880s it was purchased by Frederick Constance Peters, a businessman from England, who turned the property into ancillary lodging for owners of Lenox’s famed Gilded Age estates. The inn has been completely reimagined with an extensive renovation to restore and enhance the elegant charm and whimsical character of the storied property with the benefit of modern guest amenities.
On the north side of town is The Dewey – formally the Birchwood Inn – which was originally built by Israel Dewey, a founding member of Lenox’s Continental Congress Committee when the town was incorporated in 1767. Over the years, the site has taken on many lives, owned by various influential figures in the Berkshires. Today, the newly-reappointed inn carries on its rich tradition of hospitality with elevated guest room interiors and stately common areas.
About 388 Ventures
388 Ventures is a real estate investment firm focused on regional leisure destinations across the United States, with an emphasis on hospitality assets with differentiated market positioning. 388 Ventures invests primarily in lifestyle boutique product in the upper-upscale and luxury segment, with in-house development capabilities to take on transformative renovations. www.388ventures.com.
About Life House
Life House is a vertically-integrated hotel management & technology company focused on serving independent hotels with institutional quality service. Life House uses advanced software & operating systems to increase profitability and reliability for independent hotels throughout North America. Life House was founded in 2017 by real estate, hospitality, and technology veterans and is backed by world renowned private equity and venture investors. The company is ambitiously investing in its operational systems to make hotels far more profitable, predictable, and seamless for owners. To learn more, visit www.life-house.com.
