MoU with Luxemon Hotel Group to Expand in China
Mutually beneficial business partnership to leverage regional expertise of both companies to accelerate growth in China and Southeast Asia
Centara Hotels & Resorts, Thailand’s leading hotel operator, has signed a Memorandum of Understanding (MoU) with China’s Luxemon Hotel Group that will accelerate the expansion of Centara’s portfolio in China and support its goal of becoming a top 100 global hotel operator within five years.
The MoU, which was signed in a ceremony attended by Markland Blaiklock, Deputy CEO of Centara Hotels & Resorts, and Liang Xiao Jing, CEO of Luxemon Hotel Group, will focus on brand cooperation to create a strong and mutually beneficial business partnership. The overall aim is to leverage the regional expertise of both hotel groups to enable the development of their respective brands within China and Southeast Asia.
“For decades, our two countries have enjoyed a warm friendship with strong bilateral trade relations. China has been a priority market for future growth and our new partnership with Luxemon Hotel Group represents a significant step forward for Centara,” Blaiklock commented. “Luxemon is one of the most renowned and fast-growing hotel groups in China, with 60 properties. I am confident that our visions and philosophies are perfectly matched to meet our business objectives.”
Liang Xiao Jing said “The recent MoU signing ceremony represents a new chapter in the important partnership between China and Thailand. I sincerely believe that through our cooperation we will grasp many new opportunities in the future that will take our businesses to the next level. I am confident that together we can contribute to the development of tourism between China and Thailand and the hotel industry. Our team in China is really thrilled about the opportunity to be a part of this agreement and we can't wait to see the developments that come from this exciting partnership”.
In recent years, Centara has introduced its unique style of heartfelt Thai hospitality to many new international destinations. Its portfolio of 91 properties now spans the length and breadth of Thailand and other key markets in Southeast Asia, the Middle East and Indian Ocean, covering six intuitive brands: Centara Reserve, Centara Grand Hotels & Resorts, Centara Hotels & Resorts, Centara Boutique Collection, Centra by Centara and COSI Hotels. This MoU will now support the development of these concepts in China – the world’s largest travel market.
About Centara Hotels & Resorts
Centara Hotels & Resorts is Thailand's leading hotel operator. Its 92 properties span all major Thai destinations plus the Maldives, Vietnam, Laos, Japan, Oman, Qatar and the UAE. Centara's portfolio comprises six brands – Centara Reserve, Centara Boutique Collection, Centara Grand, Centara, Centara Life and COSI Hotels – ranging from luxury island retreats and upscale family resorts to affordable lifestyle concepts supported by innovative technology.
Centara also operates state-of-the-art convention centres and has its own award-winning spa brand, Cenvaree. Throughout the collection, Centara delivers and celebrates the hospitality and values Thailand is famous for including gracious service, exceptional food, pampering spas and the importance of families. Centara's distinctive culture and diversity of formats allow it to serve and satisfy travellers of nearly every age and lifestyle.
Centara aims to become a top 100 global hotel group, while spreading its footprint into new continents and market niches. As Centara continues to expand, a growing base of loyal customers will find the company's unique style of hospitality in more locations. Centara's global loyalty programme, Centara The 1, reinforces their loyalty with rewards, privileges and special member pricing.
Find out more about Centara at www.CentaraHotelsResorts.com
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