In the lead up to the Future Hospitality Summit (FHS) in Dubai next week, Jonathan Worsley, Chairman of The Bench and organizer of FHS, caught up with Ufi Ibrahim, Founder & CEO, Energy and Environment Alliance (EEA), and Dr. Shamir Ghumra, Head of Building Performance Services at BREEAM, for a conversation on how to make the hotel industry more sustainable.

Sustainability and ESG strategy are high up on the agenda at FHS with several sessions dedicated to the topic throughout the three-day summit.

In this episode of HNtv Insiders, Ufi Ibrahim and Dr. Shamir Ghumra speak with Jonathan as a prelude to their panel on Day 2 of the conference titled: ‘Data Driven Sustainable Investments & Regulations Driving Change - From Green Washing To Science Based Benchmarks.’

They share valuable insights on how their respective organizations support and promote ESG to the hospitality industry, what legislation is expected to reach and impact the sector, and what environmental, social and governance responsibilities this will bring to hotel owners and operators.

About The Bench

The Bench has built a legacy as a global curator of opportunity, designing transformative forums and summits that empower the hospitality and travel industries to connect, innovate, and thrive. With over two decades of expertise, The Bench creates platforms that go beyond transactions to inspire collaboration and drive meaningful change.

Each event brings together government leaders, tourism ministries, global travel associations, leading hospitality brands, hotel owners and investors, airlines, destination developers, and more. From flagship gatherings like FHS World (formerly AHIC) and FHS Saudi Arabia, to the Africa Hospitality Investment Forum (AHIF) and AviaDev, The Bench creates events where ideas spark, relationships deepen, and investments take flight.

The Bench thrives on fostering dynamic and forward-looking dialogues, uniting industry pioneers to address challenges, seize opportunities, and co-create the future. Each event is crafted to deliver more than just connections - it's about transforming ideas into action and building a better tomorrow.

Discover more at thebench.com.

About FHS Saudi Arabia

Dates: 11-13 May 2025

Location: Mandarin Oriental Al Faisaliah, Riyadh, Saudi Arabia

Sponsors: Mandarin Oriental Al Faisaliah, Riyadh and Al Khozama Investment as Host Sponsors; Taiba Investments as Founding Partner; Al Rajhi Bank, NEOM, Red Sea Group, Saudi Icon, Saudi Hospitality Company (PIF), Amsa Hospitality, TDF, The Ascott as Strategic Partners; Accor, Rotana, ClubMed, Radisson Hotel Group as Headline Sponsors; Aleph Hospitality, ARC-IDC, Ark People Solutions, AtkinsRealis, Compass Project Consulting, Domus Managed Housing, Golden Tulip MENA / Louvre Hotels Group, IHCL, Knight Frank, Melia Hotels, Minor Hotels, Quo, Rove and Wyndham Hotels & Resorts as Sponsors; Shaza Hotels, Time Hotels, Valor Hospitality and WhiteWater as Exhibitors.

Anne Bleeker
In2 Consulting
+971 56 603 0886
The Bench

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