DALLAS - G6 Hospitality LLC, the parent company of Motel 6 and Studio 6 brands in the U.S. and Canada, proudly announces the launch of its “Light Her Way” program, which will provide tools and resources to women seeking hotel ownership opportunities.

“We have always promoted the belief that everyone has the right to travel, but it is just as important that everyone have the right to ownership,” said Tina Burnett, Chief Development Officer, of G6 Hospitality. “The launch of ‘Light Her Way’ will empower women on the path to ownership and is an example of how we live up to our values.”

“Light Her Way”, which was announced this week at the Asian American Hotel Owners Association’s Her Ownership Conference & Retreat, is a franchise roadmap providing knowledge and dedicated expertise for female entrepreneurs on the path to hotel ownership.

Women interested will gain insight into construction and renovation, market identification, financing, and the brand application process, as well as access to additional resources to support the launch and continuing operations of their franchise property.

More information on the program and all Motel 6 and Studio 6 franchise opportunities can be found here.

About G6 Hospitality

G6 Hospitality LLC is a leading economy lodging franchisor, with nearly 1,500 economy lodging locations under the iconic Motel 6 brand and the Studio 6 Extended Stay brand in the United States and Canada. G6 Hospitality is committed to making hospitality accessible to all through responsible business practices and unparalleled opportunity for franchisees to build a legacy through ownership. Both Motel 6 and Studio 6 were recognized in the 2024 Entrepreneur Franchise 500® report, with Motel 6 ranking in the top 50 of all franchises. The Carrollton, Texas, based company was named a 2024 Leader in Diversity by Dallas Business Journal.