Hotels invited to showcase their offerings in accessibility, sustainability and more

Hotel search site RightRooms.co is seeking hotel partners that wish to showcase their excellence in accessibility, sustainability, wellness, and family-friendliness to increase their visibility to niche market travelers and potential guests.

Hotels featuring on RightRooms are thoroughly audited based on 800 features - many of which are not typically listed on the hotel’s own site or on hotel booking sites. This enables potential guests to search in granular detail for the minutiae that matter to them i n the four featured areas, based on very specific wants and needs.

For example, parents can search for family-friendly hotels where there is some provision to heat up baby food; those with conditions affecting dexterity like arthritis can look for accommodation where bathroom taps are lever-operated, and eco-minded travelers can filter to find properties that use occupancy detection systems to save energy.

Once potential guests find a hotel that matches their needs on RightRooms, they are diverted to the hotel’s own website to make a booking, generating valuable direct business for hotels featured on the site.

Great Scotland Yard Hotel, a member of the Unbound Collection by Hyatt; Sea Containers London and one hundred Shoreditch are amongst the most recent additions to RightRooms.They join hotels including The Beaumont, Legend Preferred Hotel; The Athenaeum Hotel and Spa; The Grove; The Roseate Villa Bath and Bespoke Hotels’ Hotel Brooklyn i n Manchester which also have listings on the site. RightRooms features properties in all corners of the UK, ranging from urban boltholes to historic country hotels and traditional coaching inns. The site will also be expanding to include overseas hotels in the coming months.

RightRooms was founded by Fiona Halton who, during a spell on crutches, wanted to book a hotel with very specific requirements - namely no step into the shower and sturdy banisters on the stairs. These were details she could not find on other booking sites. She started to ask friends what the most important thing was for them in a hotel and found it was everything from the size of additional beds for children to whether they served locally sourced food or had blackout blinds in rooms. They wanted X-ray detail about their hotel and she decided to supply it with RightRooms.

Hotels listing with RightRooms pay an annual fee which includes the ultra-detailed inventory, looking at hundreds of aspects across the hotel’s bedrooms, bathrooms, and common areas.

As well as enabling hotels to showcase features that will be absolute requirements for some guests, RightRooms’s independent audit is a useful tool for hotels needing to outline their credentials in areas such as sustainability and accessibility when bidding for events and corporate business.

The 800 areas checked by RightRooms can also draw attention to selling points hoteliers may not have considered themselves. For instance, hotels often avoid marketing plain-looking rooms on their own sites, but rooms free of artwork and complex patterns might be exactly what some neurodiverse guests need and what they would be searching for on RightRooms.

The RightRooms team is constantly adding and optimising rich content across its site to bring in new niche market travelers through long-tail search terms less likely to be found on other hotel websites.

Along with the hotel listing, inventory, and search function, RightRooms provides detailed reports to hotel partners on their provisions in the verticals it covers, helping them identify areas where they go above and beyond the norm and can justifiably champion their excellence. Hoteliers can also use these reports to consider ways in which to broaden their appeal and accessibility to even more travelers with guidance on areas where improvements can be made.

Hospitality is defined by doing great things to meet guest needs, but unless guests are aware of these efforts at the time of booking, they may never know what a hotel has to offer, said Fiona Halton, founder of RightRooms.co. Every guest has their ‘must-have’; and for some guests, finding a room where the window opens or there are dimmable lights is mandatory, not just mundane. RightRooms enables guests to begin their search with their personal priority and discover a hotel that’s right for them.

To learn more about RightRooms, please visit www.rightrooms.co and to contact the team about featuring on the site, please email [email protected] or call +44 (0) 7947 347299.

About RightRooms

We believe every hotel guest is an individual with unique needs. RightRooms unlocks travel for all of us who want to know more before booking a hotel. We show every detail of what a hotel has to offer across niches like sustainability, wellness, accessibility and family friendliness. Our RightRooms Collection showcases a passionately curated collection of hotels where we hope you find the match for your needs. But, if you can't, our concierge service will track down that special hotel for you. RightRooms was founded by Fiona Halton who, during a spell on crutches, wanted to book a hotel with very specific requirements - namely no step into the shower and sturdy banisters on the stairs. These were details she could not find on other booking sites. Fiona started to ask friends what the most important thing was for them in a hotel and found it was everything from lever taps, to black-out blinds, the size of additional beds for children or even the hotel's single-use plastic policy. They wanted exhaustive detail about their hotel and she decided to supply it with RightRooms. Hotels featuring on RightRooms are thoroughly audited based on 800 features - many of which are not typically listed on the hotel's own site or on hotel booking sites. This enables potential guests to search in granular detail for the things that matter to them. Visit RightRooms.co

Kate Popham
Kate Popham PR