Now Off Press: Medical Travel Brand Management: Success Strategies for Hospitality Bridging Healthcare (H2H)
This new volume, which complements the editors’ earlier volume Medical Tourism and Wellness: Hospitality Bridging Healthcare (H2H), explores the multitude of medical travel services and discusses the integration of traveling medical guests with destination providers, hospitality/healthcare professionals, and travel service providers. The editors also address the impact the COVID-19 pandemic has made on the travel industry, which has motivated them to bring together major players, renowned authors, practitioners, and researchers to create this book to help prepare the medical tourism market to not only recover from the devastating effects of the pandemic but also to provide tools and cases that will help to structure successful destinations for medical travel.
From chapters on branding to assessing accreditation and post-care quality metrics, Drs. DeMicco, Poorani, and their fellow contributors take the reader through the critical phases of the medical travel journey: pre-visit, travel, on-site care, discharge and follow-up care. The authors address critical issues facing medical, health, and wellness travel from both macro and micro perspectives. Presentations of best practices and strategies demonstrate how some destinations have built, renewed, or engaged various stakeholders to construct or enhance their medical tourism destination.
Medical Travel Brand Management: Success Strategies for Hospitality Bridging Healthcare (H2H) also showcases best practices and innovative ways of designing and operating a profitable and entrepreneurial practice. Quality issues, aesthetics, and legal issues related to inbound and outbound medical tourism are also presented. The book explores the evolving nature of hospital design and the complex relationship between people and medicine as manifested in the relationship of hospital aesthetics to patient satisfaction.
For more information, visit: https://www.routledge.com/Medical-Travel-Brand-Management-Success-Strategies-for-Hospitality-Bridging/DeMicco-Poorani/p/book/9781774637272.
About Northern Arizona University – School of Hospitality and Restaurant Management
Northern Arizona University is a higher-research institution providing exceptional educational opportunities in Arizona and beyond. NAU delivers a student-centered experience to its nearly 30,000 students in Flagstaff, statewide and online through rigorous academic programs in a supportive, inclusive, and diverse environment
The School of Hotel and Restaurant Management, which resides in The W. A. Franke College of Business, aspires to be the premier hospitality leadership school providing innovative, multiculturally-focused, student-centered learning experiences, both in-person and through distance-learning programs.
The W. A. Franke College of Business provides a diverse, close-knit class experience for students from varied backgrounds, including first-generation, veteran, out-of-state, urban and rural. Businessman and entrepreneur, Bill Franke, provided a transformative $25 million gift because he recognized one of our key values: opportunity is for everyone. The support and business education our students receive directly impacts the well-being of NAU and all of Arizona. At Franke, you will become a force for change no matter where you go.
