After a Year of Growth Across Multiple Segments, Choice Hotels is the Challenger Brand in Upscale and Growth Leader in Extended Stay

Cambria Hotel Portland Downtown Old Port — Photo by Choice

As a legacy leader in upper midscale and midscale, Choice Hotels International, Inc. (NYSE: CHH)—one of the largest lodging franchisors in the world—made a series of strategic moves to position itself as the challenger brand to watch in upscale and the growth leader in extended stay. From the grand opening of the first Everhome Suites and opening of the 65th Cambria Hotel, to the brand relaunch of Suburban Studios and the acquisition of Radisson Hotels Americas, the Choice Hotels portfolio expanded in 2022 to 22 brands and nearly 7,500 hotels, representing nearly 630,000 rooms, in 46 countries and territories. The breadth of Choice Hotels brands across multiple segments provides a wide variety of options for developers looking to expand their portfolio of hotels.

Led by Cambria Hotels and Ascend Hotel Collection, Choice is Rapidly Expanding in Upscale Now with Eight Brands including Radisson Brands

Cambria Hotels has become the go-to challenger brand for developers looking to move to upscale with the flexibility to build at a reduced cost while retaining a design-forward experience. Spurred by a new, lower cost prototype designed for secondary and leisure markets, Cambria has been enthusiastically received by the developer community with 20 new agreements signed as of the end of the third quarter of 2022. There are currently 65 Cambria Hotels open, and as of the end of the third quarter, nearly 70 hotels in the pipeline across sought-after cities including Austin, Nashville, Denver, Spokane, and Rehoboth Beach. In 2022, the brand broke ground on eight new properties, including four new, custom builds.

Cambria Hotels is hitting its stride, doubling in size as it has entered nearly 75% of top U.S. markets these past five years. Despite the rise in interest rates and cost of materials, deal volume for Cambria has never been stronger. Our impressive growth, design flexibility, and strategic deployment of capital as direct investments in projects with our development partners is attracting more investors and top developers to the brand. As we enter 2023, we look forward to continuing to demonstrate the opportunity all our upscale brands, including Ascend Hotel Collection and new Radisson Hotel Americas properties, provide.Mark Shalala, senior vice president of upscale brands development at Choice Hotels

With the acquisition of Radisson Hotels Americas and its upscale hotels consisting of the Radisson Collection, Radisson RED, Radisson Individuals, Park Plaza, Radisson Blu, and Radisson hotels, Choice now has more than 80,000 rooms open or in the pipeline across this segment. Through the integration, we will continue to accelerate growth of the Radisson Americas brands by leveraging Choice's scale, network of owner and franchise relationships, and best-in-class digital platforms.

Four Distinct, Extended Stay Brands Driving Growth

Choice's newest extended stay brand, Everhome Suites—which launched in 2020 as the industry's first new construction midscale extended stay offering in nearly a decade—is displaying exceptional performance since its first hotel, located in Corona, California, opened this past September. Developer demand for this brand, which is expected to expand, gained impressive traction with more than 30 additional projects added to the pipeline as of the end of the third quarter. Everhome reached an all-time high for development deals in 2022, securing a commitment with one of the largest extended stay investors in the nation to develop more than 20 new Everhome Suites in Colorado, Arizona, Utah, Nevada and Florida. This transaction will help expand Everhome Suites' footprint over the next few years into high RevPAR markets. In addition to construction projects under way in Newnan, GA and Nampa, ID, the brand expects to commence projects in several locations including Arizona, California, Montana, Nevada, and Oregon.

Owners and developers continue to seek Choice's proven service capabilities to help maximize return on investment while reducing total cost of ownership and meeting the needs of longer-staying guests. Our extended stay brands are a testament to this. There is no shortage of opportunity for investors in this desired segment. Demand for extended stay is nearly double the supply available.Ron Burgett, senior vice president of extended stay development at Choice Hotels

After achieving nearly a 60%* Gross Operating Profit in 2021, the award-winning WoodSpring Suites—ranked as the top economy brand in a 2022 Guest Satisfaction Index Study—is receiving increasingly strong interest from institutional investors, resulting in its pipeline expanding 68% from 2021 to 2022. Deals with prominent developers, including industry-leading real estate investment groups, resulted in 54 deals through the end of the third quarter of 2022, making this economy, extended stay hotel brand one of the fastest growing in the country.

A new name and modernization of Suburban Studio's look and feel in the first quarter of 2022 in addition to innovations like the proprietary kitchen-in-a-box design—a modular, low-cost design to transform transient rooms into extended stay hotels—resulted in the most contracts being awarded since the brand's acquisition nearly two decades ago.

Conversion brand MainStay Suites more than doubled its number of agreements with 93 hotels in the pipeline by the end of the third quarter of 2022.

As a leader in the segment, Choice has enhanced the extended-stay operating model to help maximize developers' return on investment and offers best-in-class design, industry-leading tailored support, and dedicated sales training.

About Choice Hotels®

Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. The one to watch in upscale and a leader in midscale and extended stay, Choice® has nearly 7,500 hotels, representing more than 630,000 rooms, in 45 countries and territories. A diverse portfolio of 22 brands that range from full-service upper upscale properties to midscale, extended stay and economy enables Choice® to meet travelers' needs in more places and for more occasions while driving more value for franchise owners and shareholders. The award-winning Choice Privileges® rewards program and co-brand credit card options provide members with a fast and easy way to earn reward nights and personalized perks. For more information, visit www.choicehotels.com.

Addendum

This is not an offering. No offer or sale of a franchise will be made except by a Franchise Disclosure Document first filed and registered with applicable state authorities. A copy of the Franchise Disclosure Document can be obtained through contacting Choice Hotels International at 915 Meeting Street, Suite 600, North Bethesda, Maryland 20852 or by email at: [email protected].

SOURCE Choice Hotels International, Inc.