Families find value, more space when traveling on Airbnb

Key Takeaways

Families can get an Airbnb with two bedrooms and two bathrooms for approximately the price of one hotel room at a major chain.
Family travel on Airbnb was up 60% in 2022 compared to pre-pandemic.
Pools, beachfront and skiing are the top categories for family travel on Airbnb.

After a multi-hour flight with two kids, waiting for their luggage and a rental car line, the last thing most families want to deal with is long check-in lines, crowded lobbies, living out of a suitcase for a week due to lack of space, large additional costs for an adjoining room for the kids, and hundreds of dollars in room service and dining out.

Picture this instead:

A guest approaches the door to their beachfront Airbnb listing and enter the code. As the door swings open, they see a beautifully appointed family room with an adjoining full kitchen, turn the corner to the room with the bunk beds where the kids will have their own space, and peek outside to the ocean-view porch where they and their partner will enjoy a glass of wine after the kids go to bed in their own room. These are just some of the many reasons why families enjoy using Airbnb for travel.

Family travel* is booming on Airbnb. Globally, family travel on our platform is up 60 percent in 2022 compared to before the pandemic in 2019, with over 15 million check-ins in nearly 90,000 destinations¹. Many of those families likely booked Airbnb listings because of the value and space they received compared to what hotel rooms offer.

More space for the money: Families can get an Airbnb with two bedrooms and two bathrooms for approximately the price of one hotel room at a major chain².
Spreading out: One-quarter of Airbnb listings have three bedrooms or more.
- More than 1 million listings have cribs for small children.
Kitchens: Nearly 90% of Airbnb listings have kitchens.
Pets: More than 5 million pets traveled on Airbnb listings in 2022.
Families use Airbnb for all lengths of stay: In 2022, more than half of families stayed between two and six nights, while nearly half stayed for a week or longer.
Better sleep: According to a recent survey, 66.9% of recent travelers get at least seven hours of sleep in a vacation rental, compared to 65.8% at home and 53.8% in a hotel or motel³.

Family travel trends on Airbnb

Where they go:

In 2022, families used Airbnb to travel all over the world, with every region represented in the top 10 family travel destinations:

Paris, France
London, United Kingdom
Melbourne, Australia
New York City, NY, United States
Rome, Italy
San Diego, CA, United States
Sydney, Australia
Dubai, United Arab Emirates
Cornwall, United Kingdom

These destinations illustrate that Airbnb is a great option for families even when traveling to a big city.

Types of listings:

Airbnb offers families the option to travel near and far with beautiful views that aren’t shared by hundreds or thousands of other people at the same time. In 2022, families used Airbnb for the ability to swim, ski and hike. The top-booked Categories for family travel last year include⁴:

Families can find affordable destinations all over the world on Airbnb

Even though global economic uncertainty remains high, the forecast for family travel spending remains strong. According to the 2022 U.S. Family Travel Survey, most families (53 percent) plan to spend more on domestic travel in the next year, and 49 percent expect to spend more on international travel. However, for families looking to spend less, Airbnb gives families access to affordable listings and locations. Here are some popular destinations for families where Airbnb listings averaged less than $50 per night per person in 2022⁵:

Additionally, fall and winter were the most affordable times for families to book an Airbnb listing last year, with October, November and December all averaging less than $50 per person per night globally.

Hosts on Airbnb benefit from family travel

As the cost of living continues to rise, the popularity of family travel creates meaningful earning opportunities for those considering hosting on Airbnb. In fact, Hosts made over $14 billion from bookings with families last year⁶.

At Airbnb, we’ve made it easier than ever before to become a Host. Last year, during the 2022 Winter Release, we launched Airbnb Setup, which provides new Hosts with the options to match for free with a Superhost for one-to-one guidance, host an experienced guest as your first guest, and receive one-tap access to a specially trained team of Community Support agents. Since November, twice as many prospective Hosts are matching with Superhosts in their area and receiving personalized guidance as they navigate the process of becoming first-time Hosts.

Those interested in joining our Host community to start earning meaningful additional income can visit https://www.airbnb.com/host/homes.

*Defined as an Airbnb booking that includes at least one child or infant.

^{1. According to internal Airbnb data looking at family travel, defined as a check-in with at least one child, between Jan. 1 and Dec. 31, 2022.}

^{2. Comparing Airbnb’s Q4 ADR for two bedroom, two bathroom listings to an average ADR for Marriott, Hyatt and Hilton based on publicly. available Q4 financial reporting.}

^{3. According to a survey by Sleep Foundation.}

^{4. According to internal Airbnb data looking at family travel, defined as a check-in with at least one child, between Jan. 1 and Dec. 31, 2022.}

^{5. According to internal Airbnb data for destinations that had 5,000 minimum guest nights booked for families in 2022.}

^{6. According to internal Airbnb data looking at Host income based on guests booking with families for stays that occurred between Jan. 1 and Dec. 31, 2022.}

About Airbnb

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 1.5 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.

About Airbnb.org

Airbnb.org is a nonprofit organization dedicated to facilitating temporary stays for people in times of crisis around the world. Airbnb.org operates independently and leverages Airbnb, Inc.'s technology, services, and other resources at no charge to carry out Airbnb.org's charitable purpose. The inspiration for Airbnb.org began in 2012 with a single host named Shell who opened up her home to people impacted by Hurricane Sandy. This sparked a movement and marked the beginning of a program that allows hosts on Airbnb to provide stays for people in times of need. Since then, the program has evolved to focus on emergency response and to help provide stays to evacuees, relief workers, refugees, asylum seekers, and frontline workers fighting the spread of COVID-19. Since then, hosts have offered to open up their homes and helped provide accommodations to 100,000 people in times of need. Airbnb.org is a separate and independent entity from Airbnb, Inc. Airbnb, Inc. does not charge service fees for Airbnb.org supported stays on its platform.

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