The UNWTO Secretary-General, Zurab Pololikashvili, has concluded an official visit to Italy, strengthening key partnerships and advancing tourism for education, rural development and peace.

During the three-day official visit to Italy and the Vatican City, the UNWTO delegation met with:

  • Minister of Tourism of Italy, Daniela Garnero Santanchè
  • Deputy Prime Minister of Foreign Affairs and International Cooperation of Italy, Antonio Tajani
  • Director-General of the Food and Agricultural Organization of the United Nations (FAO), Mr Qu Dongyu.
  • Archbishop Paul Gallagher, Secretary for Relations with States of the Holy See.

In a productive meeting with Minister of Tourism Daniela Garnero Santanchè and her Cabinet, the UNWTO leadership focused on the timely topic of tourism education and youth empowerment, recognized as a key priority for tourism. In July 2022, Italy hosted the first UNWTO Global Youth Tourism Summit in Sorrento, a flagship initiative aimed at making youth a part of the decision-making process for the sector. Building on this, the meeting explored more ways of collaborating around the theme of education, while also advancing joint work on other priorities designed to rethink and transform tourism, both in Italy and globally.

Minister Santanchè said: We are ready to continue cooperating with the UNWTO in order to make the tourism industry stronger, more sustainable, innovative and inclusive. We want tourism to contribute more and more to the development of nations and to become a real vehicle for personal professional and social growth, in particular for the youth and women."

Close partnerships with Italy

In a meeting with Minister of Foreign Affairs and International Cooperation, Antonio Tajani, the UNWTO delegation commended Italy's commitment to enhancing tourism's status as a pillar of rural development. Sauris Zahre and Isola del Giglio are now recognized as UNWTO Best Tourism Villages and Italy has also worked with UNWTO on promoting wine and gastronomy tourism for job creation, economic empowerment and the protection of heritage.

UNWTO Secretary-General Zurab Pololikashvili says: Italy is one of the world's top destinations. It's also a strong supporter of UNWTO's mission to make tourism matter: here, tourism is growing as a force for rural development, and, through a focus on education and training, as a force for youth empowerment."

Looking ahead, the Italian Government's representatives highlighted upcoming events and initiatives which may benefit from further collaboration with UNWTO. These include a new project on diaspora tourism, "Turismo delle Radici", the Jubilee Year 2025 in Rome, and the 2026 Winter Olympics in Milano-Cortina. UNWTO Secretary-General Pololikashvili expressed his full support for Italy's bid to host EXPO 2030 in Rome.

Tourism for rural development and peace

Building on a Memorandum of Understanding signed between both UN agencies in September 2020, the UNWTO delegation also undertook an official visit to the headquarters of the Food and Agriculture Organization of the United Nations (FAO).

FAO Director-General Mr Qu Dongyu recognized the importance of tourism and the two UN agencies identified several areas for deeper collaboration, including around the UNWTO Best Tourism Villages initiative and in developing capacity-building programmes to improve the tourism potential of FAO Globally Important Agricultural Heritage Systems (GIHAS) sites and its Digital Villages pilots.

Also in Rome, UNWTO Secretary-General Pololikashvili met with Archbishop Paul Gallagher, Secretary for Relations with States of the Holy See. The Holy See holds Observer status within UNWTO and Pope Francis has championed tourism as a bridging force for peace and understanding, particularly among

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About UN Tourism

The World Tourism Organization (UN Tourism) is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism.

As the leading international organization in the field of tourism, UN Tourism promotes tourism as a driver of economic growth, inclusive development and environmental sustainability and offers leadership and support to the sector in advancing knowledge and tourism policies worldwide.

Our Priorities

Mainstreaming tourism in the global agenda: Advocating the value of tourism as a driver of socio-economic growth and development, its inclusion as a priority in national and international policies and the need to create a level playing field for the sector to develop and prosper.

Promoting sustainable tourism development: Supporting sustainable tourism policies and practices: policies which make optimal use of environmental resources, respect the socio-cultural authenticity of host communities and provide socio-economic benefits for all.

Fostering knowledge, education and capacity building: Supporting countries to assess and address their needs in education and training, as well as providing networks for knowledge creation and exchange.

Improving tourism competitiveness: Improving UN Tourism Members' competitiveness through knowledge creation and exchange, human resources development and the promotion of excellence in areas such as policy planning, statistics and market trends, sustainable tourism development, marketing and promotion, product development and risk and crisis management.

Advancing tourism's contribution to poverty reduction and development: Maximizing the contribution of tourism to poverty reduction and achieving the SDGs by making tourism work as a tool for development and promoting the inclusion of tourism in the development agenda.

Building partnerships: Engaging with the private sector, regional and local tourism organizations, academia and research institutions, civil society and the UN system to build a more sustainable, responsible and competitive tourism sector.

Our Structure

Members: An intergovernmental organization, UN Tourism has 160 Member States, 6 Associate Members, 2 Observers and over 500 Affiliate Members.

Organs: The General Assembly is the supreme organ of the Organization. The Executive Council take all measures, in consultation with the Secretary-General, for the implementation of the decisions and recommendations of the General Assembly and reports to the Assembly.

Secretariat: UN Tourism headquarters are based in Madrid, Spain. The Secretariat is led by the Secretary-General and organized into departments covering issues such as sustainability, education, tourism trends and marketing, sustainable development, statistics and the Tourism Satellite Account (TSA), destination management, ethics and risk and crisis management. The Technical Cooperation and Silk Road Department carries out development projects in over 100 countries worldwide, while the Regional Departments for Africa, the Americas, Asia and the Pacific, Europe and the Middle East serve as the link between UN Tourism and its 160 Member States. The Affiliate Members Department represents UN Tourism's 500 plus Affiliate members.

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