COLUMBUS, Ohio - Red Roof®, an award-winning leader in the lodging industry, has evolved its Forum on Leadership for Women Entrepreneurs into a 360-degree program, SHE, to continue to support, help and elevate women. The annual SHE Leads Forum, taking place September 28-29 in Dallas, TX, will be a kickoff for a continuous infusion of inspiration for women primarily in hospitality, that facilitates sharing professional experiences and provides collaborative learning opportunities to foster change in industry.

SHE will provide thought leadership, access to resources and serve as a platform, sharing content and best practices through a dedicated website, she-leads.com, which is coming soon. Additionally, SHE will create a quarterly e- newsletter providing topical news women can use. In the meantime, more information about SHE and the SHE Leads Forum can be found at https://www.redrooffranchising.com/sheleads.

Red Roof knows that support is essential to women overcoming barriers and thriving in the workplace. The company is committed to providing women the tools they need to manage more effectively so they have the critical skills and business acumen to rise in the ranks and develop the confidence to become successful business leaders. Marina MacDonald, Red Roof Chief Marketing Officer

SHE will address relevant topics related to entrepreneurship and ownership, health and wellness, personal branding and side hustles.

Currently, 35% of Red Roof hotels are owned or partially owned by women, in a sector traditionally dominated by men. Those numbers will increase as we continue to support women and provide them with access to resources they want and need to thrive. George Limbert, Red Roof President

About Red Roof ®

Red Roof is an award-winning leader in the lodging industry, recognized for creating the innovative Upscale Economy® segment, serving millions of guests each year. Red Roof's portfolio of brands includes Red Roof Inn® and Red Roof PLUS+®, HomeTowne Studios by Red Roof®, The Red Collection®, and Red Roof's dual-branded properties. Red Roof has over 60,000 rooms in nearly 700 properties in the U.S. and internationally in Japan. For more information, visit redroof.com or download Red Roof's free app for iOS and Android devices. To learn about franchising opportunities, visit redrooffranchising.com.

Red Roof's Vision: To provide the best experience and value in the lodging industry for our guests, owners, team members, partners, and communities.

*Pet accommodations policy may vary at some locations. To verify a hotel's pet policy, please review hotel information online at redroof.com or by contacting the hotel directly.